Promotion Tool Lab: Methodology

There are thousands of web promotion tools, but we focus in those oriented to web development or content creation.


1) Identification of possible tools to be tested. They need to be original, well documented and offering reasonable promises. We
consider suggestions from readers and mainly from subscribers.

2) Publication of the basic data in this blog:

– tool type (script, software, plugin)
– platform (PC, Mac, Windows, Linux)
– purpose
– claims
– price
– warranty
– testimonials
– how it would be tested
– how long test is expected to last

After the test is done, the subscribers are informed of the result. They are granted access to a forum to discuss their findings.

This should help to solve the difficult question of which promotion tools should be acquired and used on the sites that need to be promoted. We manage our own sites and many from customers in many countries and we intend to provide the best promotion service available.
Ask about our Web Development Service – We create contents for your site, either writing or programming.

Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

Continue reading “Website Promotion Laboratory”

SitePromotion Law: To new Sites, Salesmen come First

One of Murphy laws says that if you promote a website, the first to come will be the salesmen that try to sell you Website promotion tools.

My websites are mostly about SEO and Site Promotion, and they collect many inquiries from companies that sell exactly the same services, offering me to transfer my clients to them. Sites from clients receive all the time inquiries from suppliers, providers, web hosting and web promotion companies.
Continue reading “SitePromotion Law: To new Sites, Salesmen come First”