This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.
We receive more and more email spam everyday, as sure you do and everyone else does.
Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.
The legal aspects remain to be blurred, at least here in Argentina. No law forbids spamming, and judges would have difficulty understanding the issue and establishing who and how are getting damaged by this (obnoxious) practice. Well, as everything else, it depends on which side of the street you are. A busy spam reader will complain about his lost resources, but a successful marketer will be happy with the fast and cheap results.
Spammers usually add a disclaimer at the bottom of their messages, stating something like “this is not spam, spam is not prohibited if you include a way to get out of the list, so and so”. Someone used commong words in these strings to identify spamming messages and move them to a separate folder.
Where shall the law be applied? In the sender’s side or in the recipient side? Some action that is legal here might not be affected by the law at the recipient side.
There is also the geographical distribution of resources, like servers for email relaying and hosting the target site (if there is one). Some servers could be located in countries where the laws against spam do not apply.
At this point we are contacting several providers that perform email spam on the client’s interest. They know all the tricks that allow decent effectiveness and very low exposure.
I think it was Bill Gates who proclamed in 2004: “Two years from now, spam will be solved”. This promise goes together with his also famous prediction “nobody needs more than 64 kb in a microprocessor”. Obviously, the spam problem is not getting solved, and it is going bigger and bigger every day. The anti-spam business is also growing, with hundreds of applications that supposedly helps us filter spam. But none of them is really efective. Personally I like the system that returns the email to the sender asking to click on a link to confirm that the sender is valid and there is a human behind the spam.
Many systems reject the emails once they arrived to the server, but the server can easily become overloaded with someone else’s garbage.
The best solution seems to rely on a third company to do the spamming, in order to avoid legal consequences on the main, large client.
We are renting an Interspire panel for mailings directly from a web server, instead of using a PC. It allows better integration with the Remove requests, better database maintenance, faster sendings and complete stats. It also makes it easy to select the recipients that clicked on a link inside de email.
Ask us about our eMarketing Service – We can send your emails and maintain your email database.
Contact us for a marketing proposal.