Author Archives: admin

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

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Sell software online

Steps for Selling Software online

Selling software is an activity that quite obviously, needs to be done online. There are significant advantages of being able to do all these steps in a few minutes: find a useful software product, learn about it, download it, install it, test it, and reach for the credit card to buy it.
Paradoxically, many software programmers are unaware of the huge resources for selling software online, and do not even have a web site. Or they have a nice one, with plenty of Flash animations, and no elements for web ranking.

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AdSense Income Calculator

Most of the web content we create for our customers is oriented to generate AdSense income.

This is a first approach to the issue of Adsense Income estimation. Most webmasters create sites with the intent of earning money from ads, and usually their expectations are overrated.

We designed an AdSense Income Calculator based in several factors known to influence AdSense revenue:

– extension of project (the more content, the more chance to earn from ads)

– language (English paying triple than Spanish, for instance)

– subject (cars earn more than bikes)

– Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

– Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

– SEO (the site needs to rank top in Google, otherwise it will not earn money)

– age of project (ranking improves with time, provided we do not do anything punishable)

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We need an exact definition of plagiarism: suggested formula

Plagiarism is to copy a source, without proper recognition and authorization. Some degree of similarity is accepted: it can be a coincidence, an involuntary emulation, or an accepted practice. But an important degree of similarity is not accepted and constitutes an intellectual property violation.

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

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Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a web site we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords.
At the beginning of the Web Marketing science, the idea of having a page was nice and useful, usually being enough for a promotion. Later, people started having complete sites, in order to provide more complete info and improve the chances of being found in the search engines. A site could sit in a sub domain, sometimes in large domains providing cheap or free hosting.
Having its own domain, with a carefully chosen name, became the next logical step.
Currently, it is cool to have a blog, for frequent and easy updates. And the savvy clients order a cluster of domains, with related names, sitting on servers with different Ips.

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Intelligent Agents on the Internet

This article was written in 2004, and a few thing might turn out outdated today. However, it has strong links to the Viral Marketing campaigns that we are offering here and in Ideotic.com. We have developed a couple of Intelligent Agents since then.

What are the intelligent agents?

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Viral Strategies for Internet Marketing

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continue reading

Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

About email spamming

This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.
We receive more and more email spam everyday, as sure you do and everyone else does.
Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.
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SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.
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