AdSense Income Calculator

This is a first approach to the issue of Adsense Income estimation. Most webmasters create sites with the intent of earning money from ads, and usually their expectations are overrated.

We designed a calculator based in several factors known to influence AdSense revenue:

– extension of project (the more content, the more chance to earn from ads)

– language (English paying triple than Spanish, for instance)

– subject (cars earn more than bikes)

– Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

– Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

– SEO (the site needs to rank top in Google, otherwise it will not earn money)

– age of project (ranking improves with time, provided we do not do anything punishable)

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We need an exact definition of plagiarism: suggested formula

Plagiarism is to copy a source, without proper recognition and authorization. Some degree of similarity is accepted: it can be a coincidence, an involuntary emulation, or an accepted practice. But an important degree of similarity is not accepted and constitutes an intellectual property violation.

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

Continue reading “We need an exact definition of plagiarism: suggested formula”

Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

Intelligent Agents on the Internet

This article was written in 2004, and a few thing might turn out outdated today. However, it has strong links to the Viral Marketing campaigns that we are offering here and in Ideotic.com. We have developed a couple of Intelligent Agents since then.

What are the intelligent agents?

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Viral Strategies for Internet Marketing

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continue reading “Viral Strategies for Internet Marketing”

Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends. 

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

About email spamming

This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.

We receive more and more email spam everyday, as sure you do and everyone else does.

Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.

The legal aspects remain to be blurred, at least here in Argentina. No law forbids spamming, and judges would have difficulty understanding the issue and establishing who and how are getting damaged by this (obnoxious) practice. Well, as everything else, it depends on which side of the street you are. A busy spam reader will complain about his lost resources, but a successful marketer will be happy with the fast and cheap results.

Where shall the law be applied? In the sender’s side or in the recipient side? Some action that is legal here might not be affected by the law at the recipient side.

There is also the geographical distribution of resources, like servers for email relaying and hosting the target site (if there is one). Some servers could be located in countries where the laws against spam do not apply.

At this point we are contacting several providers that perform email spam on the client’s interest. They know all the tricks that allow decent effectiveness and very low exposure.

The first results, in a next posting.

What does Demi Moore butt have that my ebook does not?

Recently Demi’s husband took a shot of her behind, while bending over in panties. He later posted the photo in Twitter and challenged the CNN news chain to reach 1,000,000 Twitter followers before him.

Of course she still is very attractive at 46, but the picture is not enough for normal viewers to permanently subscribe to Ashton Kutcher’s pointless ramblings in Twitter.

Demi Moore photographed by her husband

However, more than a million non-normal viewers subscribed to his Twitt and he won the challenge.

This is exactly what drives me to the issue of how difficult it is for a non-celebrity to spread ideas �no matter how good� across the Web.

Publishing an idea by itself is usually pointless. Most news publishing sites receive 100 postings per minute, and the good ones are quickly covered by the immense amount of bad ones. I only obtained a limited success by resorting to very specialized and expensive techniques, like SEO or gray hat Google ranking methods.

Websites, ideas, photos, articles, press releases and ebooks share similar difficulties for getting known and reaching their intended audience. We website promoters use different techniques, some routine and some creative to get the message across.

Being creative is very important. We’ve always heard that if a dog bites a person it is no big news. But if a person bites a dog, it is. In other words, improbable facts are more newsworthy than regular ones.

Back to Demi�s back, it is improbable for a loving husband to take advantage of his wife celebrity status to show her intimate parts to the world. And Demi is not only cute but gentle, because she took it lightly. If I dared to show my skinny wife’s parts to the world I would sleep in the doghouse for a month. Or worse.

I cannot stop thinking about why this particular picture became so widely famous among men everywhere. What would have happened if the sneaky Ashton would have pictured another part of Demi�s anatomy? This is an important philosophical issue for me. A view of her groin would have been too daring and easily attributed to anyone else. Her boobs are not so distinctive after surgery. I vote for the butt, the ultimate male intrusion.

Demi breasts

What if Demi were posing for the photo? It would not have been the same. She posed for a million photos so far, some available on the web if you search for an image under �Demi Moore (before breast implants)�.

Following this line of thinking I appointed a model to pose naked as illustrations for my ebook on Naked Business Proposals, and it was not enough to bring the huge amount of audience I expected. Of course this made me extremely angry. Why is it that the ignorant, superficial, celebrity suckers, lusty guys of this world would rather watch Demi’s butt than read the insightful book (my opinion) that took me such pains to write?

Maybe Ashton succeeded because he did not need to. He probably will never have to work again in his life, even if he divorces Demi and hires very bad lawyers.

Maybe the photo got famous because it was pointless, while most of my marketing actions try to sell something, and the readers immediately sense it and turn away.

Maybe the idea of a competition between a pointless photo and the CNN giant motivated the public to support David against Goliath.

Maybe stupid things are more prone to become news than smart ones.

Maybe her butt is just too good.

More Demi Moore

SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The issues are divided into insite and offsite. The insite are the easiest to fix, and the offsite factors, mostly link related, are to be addressed with method and patience.

We are offering an installment plan, that also offers a monthly update on the standing issues. The idea is that sites are to be permanently monitored for negative ranking factors.

We collected a number of software resources to make checking faster. Some are links, some are software packages, some are scripts that run in our pages. This arsenal allows us to run deep analysis in a day or two. This is not intended to discourage imitators: most tools are publicly known. But of course it requires a lot of time of dedicated programmers, which we offer to our clients.

Check the above cited page and if you are really interested, ask for a sample of our work, or for the complete model report that we send to our clients.

Our interest is mainly to earn money providing service, but also to correlate the SEO Audit issues with ranking: as a result, we improve our knowledge of what is important for ranking.