Promotion Tool Laboratory

We usually test most of the web promotion tools that are available in our market. We are focusing on the Content Creation and Content Generation tools.
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Our Promotion Tool Laboratory analyzes at least one new tool every month, and creates a detailed report on its efficiency.

Subscribers are able to receive the service provided by the tool at special prices.

Contact us and know which tools are tested every month, how the tool is tested and what are the results.

Methodology

How to tell real facts from marketing pitches?

Some products we are analyzing

Let us know your data and feedback.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

Continue reading “Website Promotion Laboratory”

Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading “Good WordPress rankings”

Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

Our automated site creation software for Google ranking

We are improving our page-generation software, obtaining every time better sites and always good positioning results.

We recently made a project for our Spanish SEO site, www.yo1ro.com and got excellent results for most of the keywords. It is very interesting to analyze the results of the near 80 pages made, and which ones obtained good results. All pages have one of 5 templates, depending on their role in the site network: sitemap, 1st level keyword, 2nd level keyword, index to secondary domain pages, randomly combined keywords.

Since we can change the structure of the templates, getting different keyword densities and element (image, metatag, heading, tag) combination, there are many experiments to be made. Those experiments let us know which factors are important (positive or negative) for results.

If you understand some Spanish, ask us for the  detailed results of this experiment. Ohterwise, wait a couple of weeks for the next English experiment resutls.

What a web promoter learns from a Trojan site infection

I noted yesterday that the visits to a website of mine had multiplied 5 fold in a day. After feeling some satisfaction on the success of my promotion efforts, I noticed something unusual: the requested subjects had nothing to do with my main theme, but with foods and drinks. And when you visited one of those pages, you were redirected to a malware site.

I entered my sites by FTP and I found many offending pages that some bot had placed there. And when I say many, I mean about 5000 files in dozens of directories in several sites accross 3 servers… Many hours were needed to clean up.

Of course I had to clean my PC from malware, apparently coming from a mailing software that I had downloaded 2 weeks ago.

Continue reading “What a web promoter learns from a Trojan site infection”

Support for purchasers of our GGG software

The GGG (Great Gateway Generator) project was born in 2002 as a gateway page generator. Over the years there were 2 spinoff softwares: Keyword Thief (a keyword retrieving spider) and Synonymizer (a content generator). There are also some beta-stage PHP scripts that complemented the main product: Octopus Link Quadrangulator, Search Engine Optimized FAQ System, and Delinker.

Over the years we collected several testimonials from customers who succeeded in improving their SE rankings using GGG, and we used it to provide service to our customers. Several buyers requested special features and appointed custom programming from us. Most of those improvements were incorporated into the products.

We suddenly realized that the gateway pages WERE NOT the reason for the good ranking results obtained with GGG… Something else was, and the links had something to do with it. Thus, the product should might be renamed from Gateway Generator into “Optimized Site Generator”, “Website Ranking Enhancer” or something like that. The new name would also reflect the fact that the product did not rely on Black Hat techniques, like gateway pages.

The many changes in the Google algorithm have not affected the ranking power of GGG. However, there is a need in a strategy change. Very large projects are no longer acceptable, because the sudden increase in pages and links is seen as unnatural by the Search Engines. Slow but permanent site growth is now required. In GGG, that means periodically adding more domains or directories as secondary hosts holding random pages.

The other change in Google is related to subtle penalization of domains that do not follow some hidden guidelines, like “No Content Duplication” and “No Bad Neighbourhood Linking”. For that, we are developing special tests that set off the alarm before having the offensive pages indexed.

Having said this, we admit that we never completed an extensive testing on the optimal settings of the GGG Projects, the minimal and maximal values for keywords, domains and pages, and the limits for safe operation without getting penalization.

At this point we have 3 goals:

– create an effective communication channel for users of GGG. At this point, I publish the results of the Web Ranking Experiments in this public blog. However, the most critical info will be mailed to paid subscribers of the future Page Generators Newsletter.

– release GGG 4.0 in no more than 3 months.

– offer a Website Ranking Enhancer service for those who do not have the time and patience to obtain the new software, create the contents and upload the pages. We will use the latest GGG, Synonymizer and Keyword Thief, plus all the knowledge on optimized page generation that we have collected and keep collecting.

– run a permanent Testing System for our GGG pages, in order to be aware of the best site settings according to Google, and to provide the best possible service to our customers.

– acquire more hosting services with different IPs, in order to host our pages without loss of ranking value.

For all those web promoters out there that want to enhance their web rankings, we announce different service packages in this site.

Results of the Antolinez Family Experiment

In only 10 days I got results for the experiment that tried to detect Goog penalization. It turned out that 2 domains are penalized with a -20 fall.

The other result refers to the extent of indexation. It seems that penalized sites receive only superficial indexation. For instance, if a site is well indexed, all the word strings will be indexed, and searching for phrases within quotes will find them. If the site is badly indexed due to penalization, only individual words will be indexed, and the strings will not be detected. Interesting…

The other result is that penalization covers all subjects, even those unrelated to the main one. For instance, a domain penalized for duplicate content will be penalized for content that has nothing to do with the abused content.

However, I am not making a difference between penalization types, which probably exists. In the next test I will include one domain that was penalized for duplicates and other penalized for linking to bad neighbourhood. Let’s see if the penalizations are similar.

I am now working on a new experiment (3rd of my controlled series) using more domains, mixing penalized with healthy domains.  

On the other hand, I am analyzing the directories I use for submission with reciprocal link exchange. It seems that some of them are considered bad neighbours, maybe because they include black hat sites, or they sell links, or whatever. My analysis includes only existing factors, because I am not free to upload test pages to them.

There are a few factors that warn you against bad directories: bad ranking in Google while searching for their own Home Page Title or Description, as compared with Yahoo or MSN. Also, few indexed incoming links, and other parameters. We are trying to establish the most reliable of those parameters.

For all the Penalization Detection experiments we need to focus on keywords that have 10-200 results. Less, is not enough to detect a fall in rankings. More, are difficult to detect and count.

We plan to offer a Standard Penalization Detection service (exact value), and a Penalization Diagnosis which will try to find an explanation for the issue. In most cases we detect bad linking, code problems or duplicate contents that explained the problem and could be corrected. 

Detection of Google Domain Penalization

Sometimes the effort we make to position a website is fruitless, and the client and the SEO wonder why.
A full penalization is obvious: the website disappears from the search engine under every keyword, even under its own domain name. It won’t have a Google PageRank, not even zero. And it is common for a domain banned from Google to rank perfectly well in Yahoo and the other search engines, more lenient penalizers.
Nevertheless, partial penalization is hard to detect. The website has a worst ranking than it should, and there is no way to know why or for how long.
A good website and link strategy analysis can suggest some of the exclusion reasons, and the measures to be taken. However, even after asking and begging the search engine for forgiveness, a response could take months. The best thing to do is to rapidly create a new site with similar content.
To be sure the best is to run the Penalization Test. It involves selecting a group of uncommon keywords, or even made-up ones. For example, the Antolineck family. Its members are Gualter Antolineck. Serap Antolineck, Rupert Antolineck, Torib Antolineck and Egbert Antolineck. The name and last name of each brother must appear in the URL and in the Title, and once in the page body under the H1 header.

5 brothers

We create one page for each brother, hosted in each tested domain. We also create a sitemap in an independent well ranked domain pointing to each brother. Something like: “The Antolineck family is composed by (Gualter link), (Serap link), (Rupert link), (Egbert link), (Torib link).”
That’s it. After a couple of weeks we will see the results. We will search Google for every brother, and register the rankings. And if we search for Antolineck, every indexed page will appear, ordered by the real positioning value of each domain. This value is not necessarily the same that Google’s PageRank.
For this example I used a made-up last name, completely absent in search engines, for clearer results. However, the test can be performed under less common but existent words, say 1000 results. In this way the search is more natural and detects the -30 or -100 penalizations (descending 30 or 100 results in any search).

Are the domains penalized? We will soon see. Will the domains be penalized because of a test? There is no breaking of the S.E. rules here.

penalized brothers

I plan to repeat the test periodically with my own and my client’s domains, because if a penalization occurs I need to instantly be aware of it and fix whatever it is that I did wrong. The test is also open to individual SEO webmasters who want to share the data.

Ask a SEO-focused webmaster to position your site. Webmasters today are quite specialized, and the guy that designs, programs, writes and hosts, does not necessarily get you a good ranking…

Google’s algorithm (or close to it)

First of all, the algorithm is the mathematical formula that Google uses to decide which website goes first. Knowing this formula would be of great value, as it would make our web positioning job easier, but it is a very well kept technical secret.

I have been collecting clues on the algorithm for a while, and running some quiet experiments. The latest non-official disclosure of the algorithm is from Rand Fish, in his seomoz.org site, obviously very well positioned under the SEO keyword. The article’s name is “A little piece of the Google algorithm revealed”.

And the formula is:

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)

The different factors are calculated as follows:

KW Usage Score
• KW in Title
• KW in headers H1, H2, H3…
• KW in document text
• KW in internal links pointing to the page
• KW in domain and/or URL

Domain Strength
• Registration history
• Domain age
• Strength of links pointing to the domain
• Topical neighbourhood of domain based on inlinks and outlinks
• Historical use and links pattern to domain

Inbound Link Score
• Age of links
• Quality of domains sending links
• Quality of pages sending links
• Anchor text of links
• Link quantity/weight metric (Pagerank or a variation)
• Subject matter of linking pages/sites

User Data
• Historical CTR to page in SERPs
• Time users spend on page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality store
• Potentially given by hand for popular queries/pages
• Provided by Google raters
• Machine-algos for rating text quality/readability/etc

Automated & Manual Penalties are a mystery, but it seems they lower the ranking by 30 entries or more.

The mentioned factors are generally known in the experts’ forums, but the relative value that Rand gives them is useful. Rand’s conclusion is that little we can do to apply this algorithm, but to improve the content quality.

Some factors are too basic for Rand to mention, and relate to selecting a good domain, writing with a reasonable density of keywords, intelligently programming links, good code, sensible writing, etc.

Surprisingly, there are very few companies publishing results on the Google algorithm. However, competing search engines do very well their research, because they were able to copy almost the same ranking features as Google. Most of the times when I get a good ranking result in Google, Yahoo follows. A clear difference between both algos lies in the penalties, being Yahoo more lenient.

Most algo crackers show only a small sample of their knowledge, to prevent their competition to take advantage of their findings, and to avoid identification and possible penalizations. However, some of us are a bit more open, trying to use distributed thinking in order to achieve our algo cracking goals.