Promotion Tool Laboratory

We usually test most of the web promotion tools that are available in our market. We are focusing on the Content Creation and Content Generation tools.
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Our Promotion Tool Laboratory analyzes at least one new tool every month, and creates a detailed report on its efficiency.

Subscribers are able to receive the service provided by the tool at special prices.

Contact us and know which tools are tested every month, how the tool is tested and what are the results.

Methodology

How to tell real facts from marketing pitches?

Some products we are analyzing

Let us know your data and feedback.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

AdSense Income Calculator

Most of the web content we create for our customers is oriented to generate AdSense income.

This is a first approach to the issue of Adsense Income estimation. Most webmasters create sites with the intent of earning money from ads, and usually their expectations are overrated.

We designed an AdSense Income Calculator based in several factors known to influence AdSense revenue:

– extension of project (the more content, the more chance to earn from ads)

– language (English paying triple than Spanish, for instance)

– subject (cars earn more than bikes)

– Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

– Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

– SEO (the site needs to rank top in Google, otherwise it will not earn money)

– age of project (ranking improves with time, provided we do not do anything punishable)

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Viral Strategies for Internet Marketing

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continuar leyendo “Viral Strategies for Internet Marketing”

Domain Development Plans

After 8+ years developing tools for content generation like GatewayGenerator and Synonymizer, we arrived to the conclusion that most clients are not willing to buy and learn new complex tools, but they would be willing to purchase of services instead. This is the age of Instant Delivery, after all.
For this reason we are puting together a series of plans that convert empty domains into Google-ranked, money-making, marketable sites.
Creating quality content is possible, but requires a real writer. They charge about 15 cents per word, with standard quality. With our products, we can charge less than 8 cents per word.
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Investing in Domains: revenue thru Adsense – How much and when

Investing in Domains in these days more profitable than putting the money in bonds, stocks or any other financial instruments. Of couse, this is November 2008 and the markets are quite upset. My view is that they will come back to almost normal in a month or two. In the mean time, Domain Development is a very good alternative.

Since I started DomainGrower.com I am trying to predict how a domain will perform, depending on its name, the intended market, and the investment the owner is ready to do. Every domainer wants to make sure the investment will be highly profitable, and they ask about Google Ranking, Traffic, Adsense revenue, maintenance cost, increased domain-site value and finally, profit.

I am not able at this point to provide exact projections or a formula. However, I have now a pretty good idea of how the domain can grow and how much will return.

Very good domains convert visits into sales at 1% or more. This is quite unusual, but sometimes we see it. When your domain does not sell any particular item, just adsense clicks, the conversion rate can be 0.5% and be very good. It is also important to assess the quality and quantity of the traffic. If your visitors are real estate investors ready to buy expensive property, the clicks will be very valuable. Maybe U$D 40 or 50.

On the other hand, if they are poor Hispanic teenagers looking for free music or porn, their clicks will be much less valuable, maybe $ 0.03.

My advice would be to focus on a niche audience, providing some free service that could mean value for them. Adsense revenues will help pay the bills.

After that, you can start thinking into selling some valuable items. As your audience grows you can find new demanded fields where you can offer quality contents. At that point, maybe 6 months after start, you will jump from red to black numbers. In a year, the increased value of your site will be also reflected in the domain name value.

Ask us about the value of your existing domain or developed site, and listen to our domain growing suggestions.