SEO for science and technology / Sell your patent

We create a complete online campaign to sell your patent, or any science or technology related item.
combo science marketing

  • Web Advertising
  • Online Promotion Campaigns
  • Internet marketing
  • Web presence service

applied to:

  • Science
  • Technology
  • Patents
  • Specialized Consulting

We create your own domain and website. Includes emails and hosting for 3 months.

We post your item in this blog.

We create accounts in 10 social networks, including the ones oriented to inventors: gigaom, quirky, incuby

For each social network, we obtain membership in all the groups or circles related to the subject of the invention.

We write 3 stories about your item, over 300 words each, from different view points.

We post 10 weekly announcements in the groups.

We manage your presence in the social networks for optimal impact.

We create a video, with your own material, or content that we create on your behalf.

We create a Slideshare presentation.

We create your own Crowdfunding account, either in kickstarter or indiegogo. The money is for you.

We manage the Inclusion of your link in the main patent related websites: ideabuyer.com, patentauction.com and others.

After 45 days of starting your campaign, we provide a report showing how your website is ranked in Google and Yahoo for your main keywords.

We provide a report on how to negotiate the offered deals or continue your campaign.

Cost:

U$D 390. (basic campaign)

U$D 1600. (normal campaign)

U$D 2900. (priority campaign)

Contact us for promotion advice, custom campaigns or alternative payment forms.  In some cases we accept a percentage of the sold patent, in exchange for a discounted campaign.

Viral Videos

Short humour videos for viral advertising

1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded. This is part of our Web Content Development service.

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Some tools that we intend to analyze – II

We have just acquired:

Internet Business Promoter v9.7.1
AddWeb 8 Deluxe Platinum 8.1.1.0
Website Popularity 2.0
WebPosition 4 Professional Build 785
1st Position v2.5.2.1
Advanced Site Submitter Pro 2009
All-in-One Submission Tool Platinum
ClickTracks Analyzer 5.6.0.818 v7.04
Dynamic Submission Enterprise Edition v7.2.23
SEO Suite Corporate Edition v8.0.39
Page Promoter 6.1
Ranking Toolbox 4.0.4.0
Submit Dummy Pro 3.78
Submit Wolf Pro 2009
Web SEO Traffic & Rank Collection 2009
WebPosition Gold 2.0.8 Español + WebPosition Pro Gold 4.0.753
Website Submitter 1.4
Active WebTraffic v8.0.1.72

These tools are a mix of different functions, some are standard and available in many other tools, either free or paid. A few tools promise original promotion ways that deserve to be tested.
We will shorly test them and prepare our report for all subscribers.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

AdSense Income Calculator

Most of the web content we create for our customers is oriented to generate AdSense income.

This is a first approach to the issue of Adsense Income estimation. Most webmasters create sites with the intent of earning money from ads, and usually their expectations are overrated.

We designed an AdSense Income Calculator based in several factors known to influence AdSense revenue:

– extension of project (the more content, the more chance to earn from ads)

– language (English paying triple than Spanish, for instance)

– subject (cars earn more than bikes)

– Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

– Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

– SEO (the site needs to rank top in Google, otherwise it will not earn money)

– age of project (ranking improves with time, provided we do not do anything punishable)

Continuar leyendo “AdSense Income Calculator”

Viral Strategies for Internet Marketing

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continuar leyendo “Viral Strategies for Internet Marketing”

Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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Investing in Domains: revenue thru Adsense – How much and when

Investing in Domains in these days more profitable than putting the money in bonds, stocks or any other financial instruments. Of couse, this is November 2008 and the markets are quite upset. My view is that they will come back to almost normal in a month or two. In the mean time, Domain Development is a very good alternative.

Since I started DomainGrower.com I am trying to predict how a domain will perform, depending on its name, the intended market, and the investment the owner is ready to do. Every domainer wants to make sure the investment will be highly profitable, and they ask about Google Ranking, Traffic, Adsense revenue, maintenance cost, increased domain-site value and finally, profit.

I am not able at this point to provide exact projections or a formula. However, I have now a pretty good idea of how the domain can grow and how much will return.

Very good domains convert visits into sales at 1% or more. This is quite unusual, but sometimes we see it. When your domain does not sell any particular item, just adsense clicks, the conversion rate can be 0.5% and be very good. It is also important to assess the quality and quantity of the traffic. If your visitors are real estate investors ready to buy expensive property, the clicks will be very valuable. Maybe U$D 40 or 50.

On the other hand, if they are poor Hispanic teenagers looking for free music or porn, their clicks will be much less valuable, maybe $ 0.03.

My advice would be to focus on a niche audience, providing some free service that could mean value for them. Adsense revenues will help pay the bills.

After that, you can start thinking into selling some valuable items. As your audience grows you can find new demanded fields where you can offer quality contents. At that point, maybe 6 months after start, you will jump from red to black numbers. In a year, the increased value of your site will be also reflected in the domain name value.

Ask us about the value of your existing domain or developed site, and listen to our domain growing suggestions.