Category Archives: Our SEO tools

Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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Our automated site creation software for Google ranking

We are improving our page-generation software, obtaining every time better sites and always good positioning results.

We recently made a project for our Spanish SEO site, www.yo1ro.com and got excellent results for most of the keywords. It is very interesting to analyze the results of the near 80 pages made, and which ones obtained good results. All pages have one of 5 templates, depending on their role in the site network: sitemap, 1st level keyword, 2nd level keyword, index to secondary domain pages, randomly combined keywords.

Since we can change the structure of the templates, getting different keyword densities and element (image, metatag, heading, tag) combination, there are many experiments to be made. Those experiments let us know which factors are important (positive or negative) for results.

If you understand some Spanish, ask us for the  detailed results of this experiment. Ohterwise, wait a couple of weeks for the next English experiment resutls.

Why I have 2 accounts in each of these 80 social networks

I want to be able to test every social network for its promoting power for my stories. Some of them are going to be more receptive than others, depending on its size, difficulty, subject and to the importance they give to old, reliable accounts.

Social networks give a value to each user, sometimes called ‘karma’, and that value is useful for promotion of stories, either the own user stories or stories from ‘friends’ and strangers.

I am sticking to 2 accounts per network because it is well known that they detect some features that could point to spam, namely IP. Of course, IP can be defeated by using a navigation proxy, but that needs information, expertise and a potentially self-destructive desire to spam the sites. The second account is used if the first one loses value, or to start polemic discussions that are often followed with more attention.

I read about a “snowball” effect while promoting stories in the Digg-like sites, started from a minor network, where it should be easier to get noticed, and bringing users/friends/voters to the other sites. It would be useful if the home of your stories included the links pointing to the other social networks where the visitor can vote you. For that, I included a couple of plugins in my WordPress blog.

Stories are improved by user feedback and testing as they pass thru networks.

I am starting to test the power of this promotion technique, not too fast because I need my accounts to be mature enough. An account is mature when it had some time and healthy activity in the networks. As in real life networks, you cannot arrive, post your story and expect everyone admire you.

It is also good if your stories refer to the same subject, and if you develop virtual ‘friends’ that show their trust in you. It is important to complete a profile and include a photo.

This is the partial list of the networks where I am now. If this story gets enough Diggs, Propellers, Reddits, and so on, I plan to add the age, votes and karma of all the accounts, to help value them.  Continue reading

Our AlgoCracker Software

We are preparing different experiments with the current version of AlgoCracker. We first want to establish the value of different TLDs on Google ranking. If non-standard TLDs are not discriminated against, domains with keywords should be very valuable for ranking purposes.

The problem with TLDs from different countries is that we cannot establish the value of page quality. The .com pages tend to be of better quality, because they are more demanded and thus more expensive.

Which keyword should be analyzed? It should be a keyword of neutral value to the TLD. 

To solve that, we will use the names of the capitals of countries.

More later.

What is Algo Cracker?

It is a module in a software that used to be named Keyword Thief. This product started as a spider that extracted keywords from the top-ranked sites in Google.

In a second stage, it incorporated 3 modules:

– Metatag Thief, which does the same as Keyword Thief, but for all metatags

– Algo Cracker, an analyzer of keyword density in different parts of the Google top-ranked websites. It uses ranges (clusters) of pages, to allow averaging and comparing

– Metatag Analyzer, a spider that enters a single site, and checks the contents of all metatags.

This products are now sold together, but can later evolve separately.
Ask for details and free download.