Category Archives: Promotion Tool Lab

Promotion Tool Lab: Methodology

There are thousands of web promotion tools, but we focus in those oriented to web development or content creation.

Steps:

1) Identification of possible tools to be tested. They need to be original, well documented and offering reasonable promises. We
consider suggestions from readers and mainly from subscribers.

2) Publication of the basic data in this blog:

– tool type (script, software, plugin)
– platform (PC, Mac, Windows, Linux)
– purpose
– claims
– price
– warranty
– testimonials
– how it would be tested
– how long test is expected to last

After the test is done, the subscribers are informed of the result. They are granted access to a forum to discuss their findings.

This should help to solve the difficult question of which promotion tools should be acquired and used on the sites that need to be promoted. We manage our own sites and many from customers in many countries and we intend to provide the best promotion service available.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading

About email spamming

This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.
We receive more and more email spam everyday, as sure you do and everyone else does.
Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.
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