Category Archives: social networks

SEO for science and technology / Sell your patent

We create a complete online campaign to sell your patent, or any science or technology related item.
combo science marketing

  • Web Advertising
  • Online Promotion Campaigns
  • Internet marketing
  • Web presence service

applied to:

  • Science
  • Technology
  • Patents
  • Specialized Consulting

We create your own domain and website. Includes emails and hosting for 3 months.

We post your item in this blog.

We create accounts in 10 social networks, including the ones oriented to inventors: gigaom, quirky, incuby

For each social network, we obtain membership in all the groups or circles related to the subject of the invention.

We write 3 stories about your item, over 300 words each, from different view points.

We post 10 weekly announcements in the groups.

We manage your presence in the social networks for optimal impact.

We create a video, with your own material, or content that we create on your behalf.

We create a Slideshare presentation.

We create your own Crowdfunding account, either in kickstarter or indiegogo. The money is for you.

We manage the Inclusion of your link in the main patent related websites: ideabuyer.com, patentauction.com and others.

After 45 days of starting your campaign, we provide a report showing how your website is ranked in Google and Yahoo for your main keywords.

We provide a report on how to negotiate the offered deals or continue your campaign.

Cost:

U$D 390. (basic campaign)

U$D 1600. (normal campaign)

U$D 2900. (priority campaign)

Contact us for promotion advice, custom campaigns or alternative payment forms. – In some cases we accept a percentage of the sold patent, in exchange for a discounted campaign.

Factors for Viral Marketing of Articles and Videos

Viral marketing is based on the premise that it is possible to generate a message that is repeated and retransmitted by receivers until it reaches a large population of potential buyers. It is similar to the lottery, while it offers a huge reward for the lucky few who have made minimal effort. But Internet Virality is the Holy Grail of modern digital marketers: all of us seek virality, all of us believe we are about to find it, but no one knows where it is. And the few who reach it try to explain, in retrospect, how they came to it, but no one reaches a reproducible formula. Continue reading

Humor video as means for viral marketing

I wrote 120+ scripts for short, humor videos. They are intended for fast, viral distribution on YouTube and social networks. They can convey your advertising message accross the web with minimal cost and effort. See our humor site , with 120 short scripts in Spanish, and 20 of them already translated to English. Or ask for a proposal suited to your needs.
The videos can now be included in the Sitemap that Google Webmaster reads for fast indexing. We use several techniques to increase the visibility of our video in behalf of your site.
Check videos in YouTube under pen name “serapio Sergiovich”.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Compare your views with those of the politic candidates

A system that registers the yes/no opinions of politicians in a number of issues. The user can be matched to the candidates to find the best fit. We have a preliminary sample, in Spanish, partially adapted to the Argentine current status.

We can create a similar product for any country or political entity.

Viral Videos

Short humour videos for viral advertising

1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded. This is part of our Web Content Development service.

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

Continue reading

Viral Strategies for Internet Marketing

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continue reading

Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

How Idea Marketplaces work

Ideas are hard to define, and more to buy and sell, so an Idea Marketplace is a tough challenge.
The globalized world is extremely open to idea flow, to dismay of a few dictatorial governments. But flow is not necessarily trade, and quantity does not imply quality. A good idea marketplace should have a way to tell the golden ideas from the sand, and deliver them to those who can appreciate them and turn them into profit.

A well-deviced but unsuccessful approach to the Idea Market

Around 2000 there was Ideaexchange.com, where ideas could be bought and sold. The ideas had a short public description, and a longer hidden explanation. If you paid the price, you would access the whole thing. Idea authors charged for their complete ideas and the website collected a percentage.  Buyers could call for an idea on a certain topic and also comment on the ideas they bought for others to join or beware.

To my deception the website did not last. I do not know why, because in my opinion it was a hell of an idea. Possible failure explanations: Ideaexchange.com did not have a mechanism to convert ideas into projects. The fact that idea posters had to pay a small fee beforehand probably prevented them to reach critical mass. Also, the ideas were too wide (proposals together with jokes, gossip and varied information).

The word “idea” has many meanings, and the marketplaces should limit itselves to measurable ideas, and to ideas that can have any useful follow-up or consequence.

Idea Futures

There is also the concept of Idea Futures, which implies prediction power about the truth of an idea. A nice website called Ideosphere tries to predict events using the reputation of the predictors. Those who earn points predicting accurately are more credible at predicting new issues. The site covers future facts or hidden facts, like science issues.

So, this site deals about Future and Hidden Facts, not just “ideas”. Predictions often deal with the stock market or sports results, and those activities are heavily regulated, which limits this peculiar subset of the idea marketplaces.

Got an idea? We will invest on it!

There are several inventor-investor matching sites, where business ideas can develop into projects. However, most of them are inefficient, with worthless ideas and false investors. Worthless ideas rank from perpetual movement to cold fusion in the kitchen, with better mousetraps in the middle. False investors include those who require a “fee” to analyze the idea and then disappear, and those who are willing to invest up to 10 dollars in your idea, plus those who demand the inventor to fill a 100 page form before anything, with no assurance that even the title will be read.

I have seen them all and I recognize that good matching requires many right properties on each part: financial, geographical, language, age. Also, like in romantic matching, there are many hard-to-define human qualities.

Regulating the entry of both parts (good inventors – real investors) would be an assurance of quality for these idea marketplaces, but that requires time and money. It is hard to find someone able to predict which idea will fly and which will not take off. Who could that be? An academic? A successful businessman? A psychic? Probably none of them. Most likely, a committee with the three of them.

The Web 2.0 is about filtering trash

The Web 1.0 had many data covering the valuable information. Search engines still post: “Results 1 – 100 of about 7,190,000 pages”. 95% of all email is spam.

The news aggregator systems like Digg.com, Reddit.com and Meneame.net (Spanish) became recently very successful as typical Web 2.0 mechanisms. They use qualified voting, social networks and automated quality rating for entries, usually news.

You probably are reading this article because you found it on Digg.com or similar aggregator.

Aggregators as idea marketplaces

Are News Aggregators feasible idea marketplaces? Can you post an idea and see if it catches on? I assume you can .

Business ideas can be filtered by the News Aggregator public and that could be a predictor of its future acceptance by the general public. If the idea is accepted by the masses, savvy investors will be able to catch them.

Political ideas can also have a similar mechanism. Anyone could launch a proposal and the politicians fishing for good ideas could profit from it. Conversely, someone who reaches Top-Digg user status (good Karma in the pligg-like systems) can become a good real-life politician.

Empty domain names are like business proposals, and are also subject to Aggregator treatment. Such Aggregator could be the ideal automated domain valuation system.

Aggregators could be used for painters to test their sketches, for advertisers to test their logos or catchy phrases, for models-to-be to expose their beauties, or for conferences looking for appealing speakers. The Barcamp geeky Web 2.0 conferences use such a system.

There are a few necessary conditions for an aggregator to be successful: good coding, critical mass and some of the features described above in IdeaExchange and Ideosphere.

Finally, I started one aggregator for business ideas at www.business-ideas.com.ar and one for local political ideas at www.ideaspoliticas.com.ar . I am ready to start others by request.

Life imitates Digg

Ideas have a complex, little-known dynamics. As humans do, they are born, grow, reproduce and die. In the struggle to survive they fiercely fight other ideas. Being slim, original, useful and fertile are good attributes for them, while complexity, similarity to others and poor expression are forces that keep ideas in the obscurity.

We idea-marketers are in charge of dressing-up ideas and send them thru the appropriate channels into the battlefield. Digg.com is one of the preferred channels, because of the wide exposure for winners. In addition to sending my fighters to Digg, I optimize them for Google and Yahoo. In the Web business that activity is known as SEO, search engine optimizing. To advance the comparison, getting a good position in the search engines is like a long tournament between 2 knights, where horse, armour and other weaponry play a heavy role. Digg is  more like box: only pure idea strength leads to victory, in no more than one hour.

Speed is critical in our times. Today, the 100 Year War would be a 100 Minute War.  A Digg posting titled “Let’s Declare War on Britain (or France, or Iran)”, will soon get a couple of diggs with several buries, and that would be the end of it. A huge bullet saving.

It happens that many ideas in Real Life, as in Digg, are faced more often with indifference than with opposition. If my boxer is good but unknown, he will probably never reach Madison Square Garden. On the other hand, a John Doe pushed by Don King will get immediate exposure.

Digg has the “celebrity effect” built into his algorithm, privileging the known, successful coaches. Once you are famous, you blow your nose and you are in the news. If you are a Top Digger, your crap will always be noticed. It is a combination of good diggs and buries, good submissions and good friends, what gets Digg fame. As any politician knows, if you vote for the proper guys, and against the bad ones, and you have many powerful friends, you get to the top. Again, life follows Digg…

Do box promoters ever fix matches? Do actresses ever sleep with a producer to get a role? Quite likely.

Do Web Promotion agencies ever force a Digg story to the top, using Black Hat techniques? Also true.

Black Hat, in SEO terms, means doing what the search engines, or Digg, do not want you to do…

In both lives, virtual and real, those with a decent budget and a good manager have an edge against the immense competition.