Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

About email spamming

This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.
We receive more and more email spam everyday, as sure you do and everyone else does.
Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.
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SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.
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How easy is to email spam: Interview to a Spam Teacher

I found an ad in a spammer’s website offering Mail Spam services, software and databases for sale, and he also taught how to use them, here in Buenos Aires…I could not help myself and decided to take a 60 minutes’ class, for 15 dollars.
I was received by a man who I thought was the father or grandfather of the teaching hacker, but he wasn’t. I am the old one in this business – I thought – but let’s give him a chance to show what he knows. I bombarded him with questions and he answered most of them.
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Domain Development Plans

After 8+ years developing tools for content generation like GatewayGenerator and Synonymizer, we arrived to the conclusion that most clients are not willing to buy and learn new complex tools, but they would be willing to purchase of services instead. This is the age of Instant Delivery, after all.
For this reason we are puting together a series of plans that convert empty domains into Google-ranked, money-making, marketable sites.
Creating quality content is possible, but requires a real writer. They charge about 15 cents per word, with standard quality. With our products, we can charge less than 8 cents per word.
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Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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Our automated site creation software for Google ranking

We are improving our page-generation software, obtaining every time better sites and always good positioning results.

We recently made a project for our Spanish SEO site, www.yo1ro.com and got excellent results for most of the keywords. It is very interesting to analyze the results of the near 80 pages made, and which ones obtained good results. All pages have one of 5 templates, depending on their role in the site network: sitemap, 1st level keyword, 2nd level keyword, index to secondary domain pages, randomly combined keywords.

Since we can change the structure of the templates, getting different keyword densities and element (image, metatag, heading, tag) combination, there are many experiments to be made. Those experiments let us know which factors are important (positive or negative) for results.

If you understand some Spanish, ask us for the  detailed results of this experiment. Ohterwise, wait a couple of weeks for the next English experiment resutls.

Investing in Domains: revenue thru Adsense – How much and when

Investing in Domains in these days more profitable than putting the money in bonds, stocks or any other financial instruments. Of couse, this is November 2008 and the markets are quite upset. My view is that they will come back to almost normal in a month or two. In the mean time, Domain Development is a very good alternative.

Since I started DomainGrower.com I am trying to predict how a domain will perform, depending on its name, the intended market, and the investment the owner is ready to do. Every domainer wants to make sure the investment will be highly profitable, and they ask about Google Ranking, Traffic, Adsense revenue, maintenance cost, increased domain-site value and finally, profit.

I am not able at this point to provide exact projections or a formula. However, I have now a pretty good idea of how the domain can grow and how much will return.

Very good domains convert visits into sales at 1% or more. This is quite unusual, but sometimes we see it. When your domain does not sell any particular item, just adsense clicks, the conversion rate can be 0.5% and be very good. It is also important to assess the quality and quantity of the traffic. If your visitors are real estate investors ready to buy expensive property, the clicks will be very valuable. Maybe U$D 40 or 50.

On the other hand, if they are poor Hispanic teenagers looking for free music or porn, their clicks will be much less valuable, maybe $ 0.03.

My advice would be to focus on a niche audience, providing some free service that could mean value for them. Adsense revenues will help pay the bills.

After that, you can start thinking into selling some valuable items. As your audience grows you can find new demanded fields where you can offer quality contents. At that point, maybe 6 months after start, you will jump from red to black numbers. In a year, the increased value of your site will be also reflected in the domain name value.

Ask us about the value of your existing domain or developed site, and listen to our domain growing suggestions.

What a web promoter learns from a Trojan site infection

I suddenly noted that the visits to a website of mine had multiplied 5 fold in a day. After feeling some satisfaction on the success of my promotion efforts, I noticed something unusual: the requested subjects had nothing to do with my main theme, but with foods and drinks. And when you visited one of those pages, you were redirected to a malware site.

I entered my sites by FTP and I found many offending pages that some bot had placed there. And when I say many, I mean about 5000 files in dozens of directories in several sites accross 3 servers… Many hours were needed to clean up.

Of course I had to clean my PC from malware, apparently coming from a mailing software that I had downloaded 2 weeks ago.

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Results of the 3rd Positioning Experiment

Once completed the “Familia Raimundez” positioning experiment, results were available in just 10 days, what makes them very interesting and convenient compared to those times when one had to wait 45 days for an indexation cycle.
The results matched the previous ones, as some domains seem to be penalized in an arbitrary way. And I say in an arbitrary way because there is no obvious sign in the website for it to be penalized for: no black hat techniques, no links to questionable sites, no keyword abuse or obvious content duplication.
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