AdSense Income Calculator

Posted on May 9, 2010 by admin

This is a first approach to the issue of Adsense Income estimation. Most webmasters create sites with the intent of earning money from ads, and usually their expectations are overrated.

We designed a calculator based in several factors known to influence AdSense revenue:

- extension of project (the more content, the more chance to earn from ads)

- language (English paying triple than Spanish, for instance)

- subject (cars earn more than bikes)

- Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

- Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

- SEO (the site needs to rank top in Google, otherwise it will not earn money)

- age of project (ranking improves with time, provided we do not do anything punishable)

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We need an exact definition of plagiarism: suggested formula

Posted on April 14, 2010 by admin

Plagiarism is to copy a source, without proper recognition and authorization. Some degree of similarity is accepted: it can be a coincidence, an involuntary emulation, or an accepted practice. But an important degree of similarity is not accepted and constitutes an intellectual property violation.

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

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Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

Posted on April 11, 2010 by admin

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading →

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Intelligent Agents on the Internet

Posted on March 10, 2010 by admin

This article was written in 2004, and a few thing might turn out outdated today. However, it has strong links to the Viral Marketing campaigns that we are offering here and in Ideotic.com. We have developed a couple of Intelligent Agents since then.

What are the intelligent agents?

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Viral Strategies for Internet Marketing

Posted on March 10, 2010 by admin

Viral e-marketing is a system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds “food” or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.    Continue reading →

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Viral Marketing Products

Posted on March 10, 2010 by admin

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends. 

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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About email spamming

Posted on December 3, 2009 by admin

This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.

We receive more and more email spam everyday, as sure you do and everyone else does.

Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.

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What does Demi Moore butt have that my ebook does not?

Posted on August 13, 2009 by admin

Recently Demi’s husband took a shot of her behind, while bending over in panties. He later posted the photo in Twitter and challenged the CNN news chain to reach 1,000,000 Twitter followers before him.

Of course she still is very attractive at 46, but the picture is not enough for normal viewers to permanently subscribe to Ashton Kutcher’s pointless ramblings in Twitter.

Demi Moore photographed by her husband

However, more than a million non-normal viewers subscribed to his Twitt and he won the challenge.

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SEO Audit: what to check and how

Posted on August 4, 2009 by admin

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.
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How easy is to email spam: Interview to a Spam Teacher

Posted on June 22, 2009 by admin

I found an ad in a spammer’s website offering Mail Spam services, software and databases for sale, and he also taught how to use them, here in Buenos Aires…I could not help myself and decided to take a 60 minutes’ class, for 15 dollars.
I was received by a man who I thought was the father or grandfather of the teaching hacker, but he wasn’t. I am the old one in this business – I thought – but let’s give him a chance to show what he knows. I bombarded him with questions and he answered most of them.
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