1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.

Programming is such a wide and diverse area today that specialists are not aware of events outside their own limited scope, and many of them have not even heard the word SEO: search engine optimization, for better rankings.

This activity can be considered a scientific discipline more than other marketing tasks: there are ways to measure the effectivity of every online action, in terms of page views, downloads, installations, extensions of testing time and finally, purchases. Analyzing those stats takes time and knowledge, but it surely pays. We have ran several software campaigns, and we manage most of the tools of the trade.
We firstly need a demo product, with limited but useful features and functionality. After that, we need to submit it to most of the software libraries around, and make sure we obtain good rankings and reviews.
In a second stage, we run ad campaigns, using Google Adwords as the main platform. After that, we use social engineering to enter the social networks of possible buyers.
It is also useful to collect emails of early testers and users, in order to provide them news about enhancements, features, offers, upgrades and maybe success stories.
Participation in forums, news aggregation sites such as Digg.com, link-sharing places like Technorati, and related Facebook groups is also a good way to invest our online time and energy.
We have found niche sites that are not widely known in the software-selling business, but have proven excellent short-time results. They do not work for every product, but it is worth to analyze every case to see if it fits this particular selling system.
Needless to say, affiliates are a great form of selling your piece of software, specially when you are able to find the high-power sellers that can multiply your profit with the lesser investment. We own affiliate program memberships that produce the faster and more noticeable results.
To be able to sell software online successfully and with a high roi, we need to do a little software marketing. This involves to study the product, test it, analyze its market, competition, pricing and other factors. Contact with users and feedback from those early testers or buyers is also needed.
We have successfully sold software by many of these techniques, but every product requires a special well-designed marketing campaign. According to the selected path, media and message, there are different sites that are receptive to the software selling message. They need to be tested and fine-tuned.
Let us handle your carefully-grown software product. You will see the results and cash the profits in much shorter time than you expected.

Contact us for expert, no-compromise advice

Bibliography

Software That Sells : A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted (Paperback – June 10, 2005)
Selling High Value Software by John Coburn (Paperback – Oct. 18, 2005)
How to Sell Your Software by Robert Schenot (Paperback – Jan. 1995)
How to Sell Software by 99 Price Books (Kindle Edition – Mar. 18, 2010)

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

Are 4 words together plagiarism? If I say: “I have a dream”, you probably think in Luther King, but there will be no serious accusation. Thus, 4 words are not enough for plagiarism. Then, how many are needed? How about 20?

Another issue is the “proper acknowledgement”. If I do not remember the source I can say “Someone said”. Is that enough? Some authors will demand complete quotation for partial use of a paper.

There are a number of plagiarism detection products, like Copyscape.com and Turnitin.com and they do not specify when there is plagiarism. They just order possible copies in order of similarity. The problem is, when a source is modified, the limit between Derivative Work and a Different Work is blurred.

An academic paper by (Chen) describe a method to compare and measure similarity between sequences, whether they are software, genes or text. However, it does not address the Internet plagiarism issue. Work by (Ceska) and (Mozgovoy) investigates different preprocessing methods and algorithms to improve plagiarism detection, but do not propose a simple plagiarism index.

So far, no valid definition of plagiarism exists, other than the subjective judgment of a judge. It is accepted that the more different words from the original, the less chances of being accused of plagiarism. Also, there is less chance to trigger detection tools.

It would be possible to come up with a formula that would define the limit of plagiarism. It could use these variables:

Total number of words in the supposed derivative: d

Number of identical words in exact sequence:

# of Identical 6 word phrases: I6

# of Identical 7 word phrases: I7

# of Identical 8 word phrases: I8 …

# of Identical n word phrases: In

KI6 = coefficient of seriousness for a 6-word phrase infringement. Suggested value: 10

KI7 = coefficient of seriousness for a 7-word phrase infringement. Suggested value: 20 …

Plagiarism index: ( I6 x KI6 + I7 x KI7 + I8 x KI8 + … In x KIn ) / d

Explanation: the longer the phrase similarity, the more serious the infringement is. The longer is the derivative work, the less important are the copied phrases. The replacement of words for synonyms in a copied text (“synonymizing”, done either manually or with a “synonymizer” software), will create several short phrase infringements instead of a long one.

Plagiarism detection: Using this formula, it would be easy to create a software that will compare two writings and establish the degree of similarity, providing the “Plagiarism Index” and triggering an alarm when the index goes over a pre-established limit.

The exact formula and the accepted values of the Plagiarism Index are open to discussion.

Bibliography

Shared Information and Program Plagiarism Detection Xin Chen, Brent Francia, Ming Li, Brian Mckinnon, Amit Seker_ University of California, Santa Barbara http://bioinformatics.uwaterloo.ca/papers/04sid.pdf

The Influence of Text Pre-processing on Plagiarism Detection Zdenek Ceska, Chris Fox http://cswww.essex.ac.uk/staff/foxcj/papers/C-Fox-RANLP2009-paper.pdf

Maxim Mozgovoy Enhancing Computer-Aided Plagiarism Detection http://joypub.joensuu.fi/publications/dissertations/mozgovoy_plagiarism/mozgovoy.pdf

This content is sometimes unrelated to the other pages in the site. As a result, a visitor can arrive to a page, not be sold after spending the usual 2 seconds there, and move on to another search result. In few cases Google provides two pages of a site, instead of one, giving an additional chance for the webmaster to deliver its content. However, even with two pages, the sales message is not complete.
Google often provides the keyword-specific page plus the home page, or maybe to non-home pages. I took notice of this problem analyzing my sites with Google Analytics, an ever-growing assembly of nice utilities that help webmasters figure out what goes on with their sites and visitors. I saw that one internal page of a site was bringing lots of unproductive traffic. Seeing it as an isolated unit the content was not enough for a sale. So, I fixed the problem adding some introductory text to the page that put the rest in perspective, and helped disoriented visitors to find the way to the informative and decisive pages of the site.
In cases where I use a doorway page generator to create hundreds of keyword-specific pages, the result is the same. A few pages manage to get to the top of the search engines, but they design is poor and the content insufficient. Thus, once they reach the top and start bringing traffic, as detected by Analytics, I edit them to improve design and relate the contents to the rest of the site.
This two-step design strategy usually pays off in a couple of weeks. Ask me for examples and more data.

What are the intelligent agents?

 They are independent or Web based software, which allow accomplishing automated searches.

Brief Intro

Trying to predict any significant Internet tendency for the next 2 or 3 years, I started thinking about any quantitative changes that are beginning to generate qualitative changes:

- the users’ increase, growing rapidly in Latin America despite the adverse factors, generate “critical mass” for a number of businesses addressed to final clients (Consumer to consumer, business to consumer)

- some cyber-businesses that failed at a certain time can reappear with more strength.

- the increase of contents on the Internet requires special tools for processing and analysing the information.  The content analyzer, the search engines and intelligent agents of information search.

- the large and medium companies are mostly already in the Net

- they are beginning to require 2nd level services, like the monitoring of visits, site promotion, usability analysis, monitoring and security, etc.

Many job sites have Intelligent Agents, and they notify the users about the availability of new jobs provided that they publish his profile. But this does not exhaust its possibilities: there are companies that commit agents to supervise when and how they appear in other sites, others that wish to know instantly the publication of commercial opportunities, and some others that commit agents to go over their competitor’s websites, etc.

If a modest company has a security guard employee, a personnel one, a bank proceedings one… ¿Why note having an employee to seek for useful information on the Internet from a technical, commercial or financial point of view? And if that employee is even replaceable by a “robot”.

Examples

Let’s give an example. Our little organisation at this moment is developing software to generate optimized pages for search engines. We want to use it in order to increase the visits to our sites and to client sites, as well as selling the generator software to interested webmasters. The challenge here consisted in the fact-finding phase, when we tried to discover the best parameters for the generated pages, as regards Google’s capability to position them in a privileged way.

But the manual search is very exhausting. It is necessary to look for several sets of keywords in Google, the first 10 pages and the ones located in the ranks 100-110. Then downloading the complete sites to the hard disk, and analysing comparatively some relevant factors: Keyword’s density, extension of page, details of format, internal-external links, Page Rank, etc.

That is why we seek to develop an “agent”, to perform that task for us periodically, in order to be up to date with the changes in the internal logic of the search engine. Moreover, it will be easy to gradually incorporate new objectives, always related to the structure of the differently ranked sites.

Going back to the agents in general, I imagine that many companies accomplish repetitive and boring tasks in the Net: recollection of data for marketing studies, reading of virtual newspapers, recollection of emails of potential clients, etc. For them not only the costs of the agent’s initial development, but also the cost of constantly updating and improvement is justified.

This need of agents’ development arises from the lack of standards for the publication of standard information. Some standards are arising and many large companies are trying to impose them but the decentralised, dynamic and rebel nature of the Net conspires against the attempts to unify the market. For example, Google launched www.Froogle.com, a database of products for sale in the net with a standard interface in order that tradesman can update his goods and pricing. And he also bought Blogger, a popular format to publish a ”personal newspaper”. In turn, Yahoo is making a strong move in order to capture the real estate market and the news adders like www.Newsisfree.com (my favourite customised virtual newspaper) can capture “news feeds” of thousands of varied sources, based on a standard format to export news. My personal newspaper about Net business, www.netocios.com, highly increased its visits when it was included as an option in the mentioned adder of configurable news. And that was possible due to the utilisation of a standard format, the Php nuke, which allows the exporting of news titles as a link directed to the body of them.

Regrettably, the most profitable tendencies are detected by watching what the big guys do. At that point they stop being tendencies to become consummated facts. For the smalls, all we can do is to wait for a crumb falling from their mouth, a lucky strike or a bright idea, of those that happen once in a blue moon. But, definitely, when it happens don’t let them go….

Use Viral Marketing to build PageRank and obtain thousands of incoming links

Viral marketing is a powerful technique that allows fast, efficient dispersal of an idea around the marketplace.

The guys who invented ICQ got rich because every user drove his friends into getting an account in order to keep in touch. Soon, the user base of the first instant messenger grew over the millions.

You need to invent something unusual, useful and able to create its own distribution channel. You might find some good idea and have it programmed by some expert in India or Argentina for maybe U$D 2 per hour.  Use the proper marketplace (rent-a-coder.com, elance.com or many others.

I invented several of those systems, and together they spread my message across the web. For instance, I wrote a book named “Cyberbusinesses” with my experience making business in the web. At first I planned to sell it, but I was advised to go for a free distribution in the web. As a result, many persons from the strangest places read it and became clients. If you read Spanish, get it at www.Cibernegocios.com.ar .

It is better to do something close to the field you are targeting. Calculators are easy to program and very useful. You need to define a problem and how to solve it. For instance, a site of mine sells swimming pools, and we created an online calculator that gives the volume of the pool as a function of its measures. It calculates the water cost and also forecasts how long it will take to load assuming a certain input flow. We plan to add other features like that, and we found that many users like it and recommend it to fellow prospective buyers.

Even if something is already invented, you can emulate it. Maybe your service will be better, or maybe you will get many users that want to try the new version of an old tool.

Being creative is sometimes natural and sometimes learnt from books or colleagues.

I propose you a game that can enhance your creativity. I have a software called Synonymizer, with a free version that allows phrase generation. Download the software at http://www.synonymizer.com.ar and use Phrase Generator.

Let’s say you are marketing vitamins.

A typical phrase for Phrase Generator could be: Vitamin consumers need advice on toxic doses

Out of 225 phrases, the system selected:

• Vitamin consumers need advice on toxic doses.
• Vitamin consumers need advice on cheap interaction.
• Vitamin users want advice on cheap prices.
• Vitamin consumers want ideas on average shelf-life.
• Food consumers need advice on average intake.
• Food users want advice on average doses.
• Food consumers want ideas on maximal interaction.
• Medicine consumers need advice on maximal prices.
• Medicine users want advice on minimal shelf-life.
• Medicine consumers want ideas on minimal intake.

Maybe you can create a calculator for any of those needs. How about “How much longer will I live if I take some vitamins?. Depending on how many and how much you take, you get extra-months or years. It can be done. It will not be terribly serious, proven and scientific, but it can be done. Just stop short of offering death at age 130 for those who eat vitamins by the pound. (ask me if you like the idea. We have the means to do it).

Also, you can do “How less will I live if I keep smoking and growing fat?”. In the same page, if you want to call the attention of your vitamins public. Or in a separate one, if you sell something against smoking.

By the way, if you sell tobacco, I can demonstrate that one pack a day will shorten your life in 12 minutes and 3 seconds, which will not stop anyone from buying your stuff. If you don’t like to blatantly lie, just add a small disclaimer like “This is just a game. No basis whatsoever”…

Another viral marketing idea coming from the above listing. How about a budgeting spreadsheet for buying meds smartly, according to the bulk discount, the expiration date and daily intake?.

These ideas are VIRAL. People will show the site to their friends, to prove their point.

Back to Synonymizer, you can create 10 webpages using those phrases as the main theme, in order to capture possible new clients.

Those phrases are repetitive and stupid for a human reader, but for Google they are excellent quality content for a drug website.

Another idea. Have you noticed how fast some news spread around? Why don´t you create a news that fits your need? It does not need to be real or true. I created a site called www.False-News.com , where I can publish whatever I want. It has some categories:

• Blatant Advertisement
• Current False News
• Wishful Thinking
• Inventions (weird, funny, unusual)
• Irrelevant Real News taken from the brainless press
• Crazy Ideas presented as False News
• My opinions transformed into false news.
• Real news that only seem false (weird, unusual)

This website experienced much faster growth than all the rest. And I have a privileged exhibit room for any future announcement I want to do. It can be mine or yours. If you purchased this book or other product from us, and have something to publish in this format (weird, funny, witty) I will publish it there.

Now, about the Viral Marketing version of GGG.

When people use the Freeware version of GGG, discrete links to our sites are included in the generated pages. This helps our sales because of direct clicks, and also improves our ranking in Google, Altavista and other search engines.

You can use a branded Freeware GGG to include your own brand and link in the pages generated by your customers or site visitors.

For $99 we will compile a Freeware version for you to offer to your visitors or clients. This version will create Optimized pages with a link to your promoted site.

Link popularity is a key factor in attaining high search engine ranking.

This way, all the final users will indirectly generate link popularity for your sites. It will be their pages, their servers, they page registration and other promotion efforts, all working for you day and night. And they will be grateful to you because of the superb free tool you gave them…

If you also want to collect a commission from every sale that we make with your branded version of GGG, you just need to sign up in the Affiliate Program:

This affiliate program is free to join, and it is open to every webmaster, even if they did not purchase any product from us.

You can even use this e-book, with links to your website, as a Viral Marketing tool. As you probably know, people like ebooks. The content/advertising rate is higher than in regular pages. They spread easily thru its own channels. Ask for a quote.

In such a competitive field as Search Engine Positioning, there are no fixed formulas for success. Creativity is a key ingredient in the mix. Check our websites to see which of our tools can help you design original, viral content.

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.

The issues are divided into insite and offsite. The insite are the easiest to fix, and the offsite factors, mostly link related, are to be addressed with method and patience.

We are offering an installment plan, that also offers a monthly update on the standing issues. The idea is that sites are to be permanently monitored for negative ranking factors.

We collected a number of software resources to make checking faster. Some are links, some are software packages, some are scripts that run in our pages. This arsenal allows us to run deep analysis in a day or two. This is not intended to discourage imitators: most tools are publicly known. But of course it requires a lot of time of dedicated programmers, which we offer to our clients.

Check the above cited page and if you are really interested, ask for a sample of our work, or for the complete model report that we send to our clients.

Our interest is mainly to earn money providing service, but also to correlate the SEO Audit issues with ranking: as a result, we improve our knowledge of what is important for ranking.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.

This project would be a unique approach to the Technology Transfer process, where universities create knowledge that companies convert into profit. This process managed by conventional methods, journals, congresses, dissertations and conferences, is quite inefficient: great ideas or discoveries remain hidden for ages, and companies keep doing things in old fashioned ways for too long. Scientists are notoriously unable to market themselves, and could use help from an online web application that matches problems with problem-solvers.

The Marketplace approach does not cover all the aspects of Technology Transfer. There are cases of inventions or ideas offered by a scientist, consultant or problem solver. Those ideas, proposals or projects, according to the stage of development, usually are in need of a sponsor, investor or adopter.

They are best managed by the Online Project Incubation and Virtual Shares mechanisms, described elsewhere in this ebook, but they also belong to the profile of the service providers. Conversely, a Problem Solution Buyer (usually a company or government dependence) can have a profile page in the Consulting Marketplace, describing the fields of competence and the possible needs for new technologies or ideas. That would help the Problem Solution Sellers to make feasible proposals to the company.

The searchable profile for the service providers can be enhanced by addressing these issues:

• Which problems can I solve?
• What questions can I answer?
• Which categories of industrial activity should seek my services?
• Which keywords describe my assets?
• On what subjects can I write?
• Which projects I can manage
• Which personnel I can help select?

The main features of any marketplace are accounts with profiles, matching, biddings, accounts and transactions. A typical expert could have a profile page, with all his background and abilities. The system would make task adjudication simpler, providing tools for bidders that will help them put a price on their services, and calculate the odds of winning a bid. The history of every bidder in the system will be useful to define their profile and help the clients pick the write expert for the job.

When someone bids for a project usually describes how his abilities could be used to solve the problem, and that description is useful as content for the site, and for personal marketing of the bidder.

Keeping the biddings inside the web system is a definite advantage over email and phone interviews.

The statistics of the site, after a while, would provide very useful market information for science and technology managers and public officers. Payment can be done inside or outside the system.

It is essential that the transactions are completed within the system, first to make sure both parts will pay their fees to the site, and second, to keep a public performance record of every part. There are already places like this, but they are not successful or have critical mass.

Of course, this is a very ambitious project. I would say that there are too many problems in the world to be easily classified. Thus, there are alternative ways to do match problems with solutions, like free text search, keywords, discussion forums or fuzzy searches. A useful way to show one’s expertise is to create an Expert System. But this is another project in this site.

Like other marketplaces, it would be useful to create separate areas for individuals or companies, to establish escrow and arbitrage (dispute resolution) mechanisms, usage stats, content creation systems (wikis, blogs, forums), and other. These can be the keys to success in this e-business.

The author seeks an active role in this project, to help users define profiles, choose keywords, discover talents or opportunities, search partners and bring useful members to the site.

We recently made a project for our Spanish SEO site, www.yo1ro.com and got excellent results for most of the keywords. It is very interesting to analyze the results of the near 80 pages made, and which ones obtained good results. All pages have one of 5 templates, depending on their role in the site network: sitemap, 1st level keyword, 2nd level keyword, index to secondary domain pages, randomly combined keywords.

Since we can change the structure of the templates, getting different keyword densities and element (image, metatag, heading, tag) combination, there are many experiments to be made. Those experiments let us know which factors are important (positive or negative) for results.

If you understand some Spanish, ask us for the  detailed results of this experiment. Ohterwise, wait a couple of weeks for the next English experiment resutls.