Subscribers are able to receive the service provided by the tool at special prices.

Subscribe to our Promotion Tool Lab Newsletter here, and know which tools are tested every month, how the tool is tested and what are the results.

Methodology

How to tell real facts from marketing pitches?

Some products we are analyzing

Pay by credit card or Paypal and let us know your data and feedback.

Internet Business Promoter v9.7.1
AddWeb 8 Deluxe Platinum 8.1.1.0
Website Popularity 2.0
WebPosition 4 Professional Build 785
1st Position v2.5.2.1
Advanced Site Submitter Pro 2009
All-in-One Submission Tool Platinum
ClickTracks Analyzer 5.6.0.818 v7.04
Dynamic Submission Enterprise Edition v7.2.23
SEO Suite Corporate Edition v8.0.39
Page Promoter 6.1
Ranking Toolbox 4.0.4.0
Submit Dummy Pro 3.78
Submit Wolf Pro 2009
Web SEO Traffic & Rank Collection 2009
WebPosition Gold 2.0.8 Español + WebPosition Pro Gold 4.0.753
Website Submitter 1.4
Active WebTraffic v8.0.1.72

These tools are a mix of different functions, some are standard and available in many other tools, either free or paid. A few tools promise original promotion ways that deserve to be tested.
We will shorly test them and prepare our report for all subscribers.

Software robot that can…

Generate Automatic Income While You Sleep – Auto Blog Samurai Software ‘automatically’ creates content and updates your blog every day – once your blog is setup, you’re done!

Software seamlessly integrates with and generates profits from most popular affiliate networks such as Google Adsense, Amazon Associates, eBay Partner Network & ClickBank.
Get FREE Search Engine Traffic Automatically – Auto Blog Samurai SEO and keyword optimizes your blogs to receive organic traffic from all major search engines such as Google, Yahoo & Bing!
Build A Responsive Email List In Record Time – You can in instantly plug your optin form into the blogs you create with the software and generate a FLOOD of fresh new buyer email leads!
Truly A ‘Set & Forget’ Solution – Now building profitable blogs, traffic generation and building a responsive email list is push button simple!

$77.00 – See their website

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

As anyone in the SEO field, we are subscribed to a number of SEO-related newsletters and Twits, and receive info on many new tools every week. All of them with a strong promotional intention and little hard data. To the unprepared beginner, Web Marketing would seem a piece of cake with the purchase of any of those tools.

Forums and open blogs are also filled with comments on SEO Tools (scripts, software, strategies), but since the tool makers sponsor the place, the webmasters cannot afford to be critical, skeptic or objective.

Thus, the customers (SEO-oriented webmasters) cannot keep up with the flood of new information, find opportunities and apply the new tools to his business, unless he devotes significant resources to this crucial aspect of R & D.

Most tools require a high level of expertise to apply them with maximal effect. This can better be achieved by an expert who runs the same tool on dozens of sites at a time.

We started this project thinking that SEO people can use specialized, objective advice from a company not-affiliated with vendors. We will stay independent, and refrain from affiliate programs that could bias our judgement.

We intend to become a “Consumers Digest” of web promotion and SEO: unbiased, knowledgeable, complete.

There are no other companies specialized in Website Promotion Tool Evaluation. There are a few ones that come close, like MarketingExperiments.com, but they have a more conventional marketing approach and do not use software tools. They cater to large clients needing strategic marketing guidance.

Why our testing instead of yours

We have a team that include PhD scientists, that are able to design an experiment that would answer the main questions or issues.

We will use new domains and contents for every experiment, to avoid contamination with previous results. We will not look to increase the rankings of our own service or product sites, just to ascertain the efficiency of one tested tool at a time.

Examples of actions performed by specific SEO tools in behalf of our clients (plans 2 and 3)

• Manual Submission to 50 directories using Robo Form to help with form filling.
• 200 Keyword-dense Phrases, made with Synonymizer Phrase Generator, to be used as Description Metatag in large sites. Example.
• 200 search engine optimized pages, made with Great Gateway Generator, optimized for 200 keywords. Interlinked. Distributed in several domains, with different IPs.
• Link integrity report.
• Google domain penalization report. See article in our DomainGrower blog
• Metatag length and relevance analysis.
• Bad Neighbourhood linking status.
• Sitemap analysis or generation
• Linking analysis
• Keyword Density report

Categories of Web Promotion Tools

• SEO (in-site factors)
• link exchange managers
• Social Network tools
• email marketing
• search engine analyzers

Contact for details and possible discount prices

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress.

First of all, we need a method to measure positioning. I have published an universal SEPI (search engine positioning index) in Wikipedia and I am trying to obtain general acceptance on this index. In the meantime, we will use SEPI as described in our own calculator:
 
SEPI. See http://www.domaingrower.com/sepi.htm
The SEPI can be calculated with or without quotes. Without quotes there are more total results and ranking is more difficult. I prefer to use quotes to restrict the results to what really matters. For instance, for the previous article in this blog the keyword could be “viral marketing”, because I am not interested in other viral things, neither other marketing issues. For this article there are several possible keywords: google algo crack, SE ranking position index, good wordpress rankings, blog positioning.
We collected data from several postings from different blogs:
• Number of words per article
• Length of title
• Ranking in Google for each title
• Images
• External links
• Description metatag

We calculated the SEPI for each posting, using the title of the article, without quotes, as Keyword Phrase. We used Google.com without a user.

After analyzing these results, we arrived to a few conclusions.

• WP articles rank in Google in an all or nothing fashion: different text strings taken from the title or the contents rank in a similar way, no matter if they have keywords or not.

• Some of our blogs consistently outrank others, no matter the PageRank, how the article was written, how long, with or without external links or images, or other factors mentioned in this posting. It seems that good, old, non-promotional blogs are better than others.

• The title of the article is the most important keyword phrase. It needs to be matched by an equal or similar Title Metatag, and also by the URL by means of the Permalink setting.  The title needs to be useful as a keyword and have a normal Keyword Difficulty. If the title is too long, the chances of being searched as such are very low. If it is too short, there will be many million competitors and it will be hard to get a decent ranking.

• The ranking quality of a blog determines the percent of well-ranked postings. Good blogs get 90% of good postings, while bad blogs get 10% or less.

• Beyond the previous fact, it is impossible to predict the ranking of a given article. It seems to be a random factor in that.

Postings from my Netocios.com blog (in Spanish):
 

Advice:

Put effort into writing quality contents for your blog. Once you get there, establish how general or specific your Posting Titles need to be for optimal results.

Use the metrics proposed in this article to optimize your writings for your blog.

Avoid duplicate content

Include SEO plugins in your blog: all-in-one-seo, sitemap grator., avoid-dupe-content and others

Use tags for increased internal PageRank

Contact us http://domaingrower.com/contact for SEO services.

Programming is such a wide and diverse area today that specialists are not aware of events outside their own limited scope, and many of them have not even heard the word SEO: search engine optimization, for better rankings.

This activity can be considered a scientific discipline more than other marketing tasks: there are ways to measure the effectivity of every online action, in terms of page views, downloads, installations, extensions of testing time and finally, purchases. Analyzing those stats takes time and knowledge, but it surely pays. We have ran several software campaigns, and we manage most of the tools of the trade.
We firstly need a demo product, with limited but useful features and functionality. After that, we need to submit it to most of the software libraries around, and make sure we obtain good rankings and reviews.
In a second stage, we run ad campaigns, using Google Adwords as the main platform. After that, we use social engineering to enter the social networks of possible buyers.
It is also useful to collect emails of early testers and users, in order to provide them news about enhancements, features, offers, upgrades and maybe success stories.
Participation in forums, news aggregation sites such as Digg.com, link-sharing places like Technorati, and related Facebook groups is also a good way to invest our online time and energy.
We have found niche sites that are not widely known in the software-selling business, but have proven excellent short-time results. They do not work for every product, but it is worth to analyze every case to see if it fits this particular selling system.
Needless to say, affiliates are a great form of selling your piece of software, specially when you are able to find the high-power sellers that can multiply your profit with the lesser investment. We own affiliate program memberships that produce the faster and more noticeable results.
To be able to sell software online successfully and with a high roi, we need to do a little software marketing. This involves to study the product, test it, analyze its market, competition, pricing and other factors. Contact with users and feedback from those early testers or buyers is also needed.
We have successfully sold software by many of these techniques, but every product requires a special well-designed marketing campaign. According to the selected path, media and message, there are different sites that are receptive to the software selling message. They need to be tested and fine-tuned.
Let us handle your carefully-grown software product. You will see the results and cash the profits in much shorter time than you expected.

Contact us for expert, no-compromise advice

Bibliography

Software That Sells : A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted (Paperback – June 10, 2005)
Selling High Value Software by John Coburn (Paperback – Oct. 18, 2005)
How to Sell Your Software by Robert Schenot (Paperback – Jan. 1995)
How to Sell Software by 99 Price Books (Kindle Edition – Mar. 18, 2010)

Use Viral Marketing to build PageRank and obtain thousands of incoming links

Viral marketing is a powerful technique that allows fast, efficient dispersal of an idea around the marketplace.

The guys who invented ICQ got rich because every user drove his friends into getting an account in order to keep in touch. Soon, the user base of the first instant messenger grew over the millions.

You need to invent something unusual, useful and able to create its own distribution channel. You might find some good idea and have it programmed by some expert in India or Argentina for maybe U$D 2 per hour.  Use the proper marketplace (rent-a-coder.com, elance.com or many others.

I invented several of those systems, and together they spread my message across the web. For instance, I wrote a book named “Cyberbusinesses” with my experience making business in the web. At first I planned to sell it, but I was advised to go for a free distribution in the web. As a result, many persons from the strangest places read it and became clients. If you read Spanish, get it at www.Cibernegocios.com.ar .

It is better to do something close to the field you are targeting. Calculators are easy to program and very useful. You need to define a problem and how to solve it. For instance, a site of mine sells swimming pools, and we created an online calculator that gives the volume of the pool as a function of its measures. It calculates the water cost and also forecasts how long it will take to load assuming a certain input flow. We plan to add other features like that, and we found that many users like it and recommend it to fellow prospective buyers.

Even if something is already invented, you can emulate it. Maybe your service will be better, or maybe you will get many users that want to try the new version of an old tool.

Being creative is sometimes natural and sometimes learnt from books or colleagues.

I propose you a game that can enhance your creativity. I have a software called Synonymizer, with a free version that allows phrase generation. Download the software at http://www.synonymizer.com.ar and use Phrase Generator.

Let’s say you are marketing vitamins.

A typical phrase for Phrase Generator could be: Vitamin consumers need advice on toxic doses

Out of 225 phrases, the system selected:

• Vitamin consumers need advice on toxic doses.
• Vitamin consumers need advice on cheap interaction.
• Vitamin users want advice on cheap prices.
• Vitamin consumers want ideas on average shelf-life.
• Food consumers need advice on average intake.
• Food users want advice on average doses.
• Food consumers want ideas on maximal interaction.
• Medicine consumers need advice on maximal prices.
• Medicine users want advice on minimal shelf-life.
• Medicine consumers want ideas on minimal intake.

Maybe you can create a calculator for any of those needs. How about “How much longer will I live if I take some vitamins?. Depending on how many and how much you take, you get extra-months or years. It can be done. It will not be terribly serious, proven and scientific, but it can be done. Just stop short of offering death at age 130 for those who eat vitamins by the pound. (ask me if you like the idea. We have the means to do it).

Also, you can do “How less will I live if I keep smoking and growing fat?”. In the same page, if you want to call the attention of your vitamins public. Or in a separate one, if you sell something against smoking.

By the way, if you sell tobacco, I can demonstrate that one pack a day will shorten your life in 12 minutes and 3 seconds, which will not stop anyone from buying your stuff. If you don’t like to blatantly lie, just add a small disclaimer like “This is just a game. No basis whatsoever”…

Another viral marketing idea coming from the above listing. How about a budgeting spreadsheet for buying meds smartly, according to the bulk discount, the expiration date and daily intake?.

These ideas are VIRAL. People will show the site to their friends, to prove their point.

Back to Synonymizer, you can create 10 webpages using those phrases as the main theme, in order to capture possible new clients.

Those phrases are repetitive and stupid for a human reader, but for Google they are excellent quality content for a drug website.

Another idea. Have you noticed how fast some news spread around? Why don´t you create a news that fits your need? It does not need to be real or true. I created a site called www.False-News.com , where I can publish whatever I want. It has some categories:

• Blatant Advertisement
• Current False News
• Wishful Thinking
• Inventions (weird, funny, unusual)
• Irrelevant Real News taken from the brainless press
• Crazy Ideas presented as False News
• My opinions transformed into false news.
• Real news that only seem false (weird, unusual)

This website experienced much faster growth than all the rest. And I have a privileged exhibit room for any future announcement I want to do. It can be mine or yours. If you purchased this book or other product from us, and have something to publish in this format (weird, funny, witty) I will publish it there.

Now, about the Viral Marketing version of GGG.

When people use the Freeware version of GGG, discrete links to our sites are included in the generated pages. This helps our sales because of direct clicks, and also improves our ranking in Google, Altavista and other search engines.

You can use a branded Freeware GGG to include your own brand and link in the pages generated by your customers or site visitors.

For $99 we will compile a Freeware version for you to offer to your visitors or clients. This version will create Optimized pages with a link to your promoted site.

Link popularity is a key factor in attaining high search engine ranking.

This way, all the final users will indirectly generate link popularity for your sites. It will be their pages, their servers, they page registration and other promotion efforts, all working for you day and night. And they will be grateful to you because of the superb free tool you gave them…

If you also want to collect a commission from every sale that we make with your branded version of GGG, you just need to sign up in the Affiliate Program:

This affiliate program is free to join, and it is open to every webmaster, even if they did not purchase any product from us.

You can even use this e-book, with links to your website, as a Viral Marketing tool. As you probably know, people like ebooks. The content/advertising rate is higher than in regular pages. They spread easily thru its own channels. Ask for a quote.

In such a competitive field as Search Engine Positioning, there are no fixed formulas for success. Creativity is a key ingredient in the mix. Check our websites to see which of our tools can help you design original, viral content.

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.

The issues are divided into insite and offsite. The insite are the easiest to fix, and the offsite factors, mostly link related, are to be addressed with method and patience.

We are offering an installment plan, that also offers a monthly update on the standing issues. The idea is that sites are to be permanently monitored for negative ranking factors.

We collected a number of software resources to make checking faster. Some are links, some are software packages, some are scripts that run in our pages. This arsenal allows us to run deep analysis in a day or two. This is not intended to discourage imitators: most tools are publicly known. But of course it requires a lot of time of dedicated programmers, which we offer to our clients.

Check the above cited page and if you are really interested, ask for a sample of our work, or for the complete model report that we send to our clients.

Our interest is mainly to earn money providing service, but also to correlate the SEO Audit issues with ranking: as a result, we improve our knowledge of what is important for ranking.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.

This project would be a unique approach to the Technology Transfer process, where universities create knowledge that companies convert into profit. This process managed by conventional methods, journals, congresses, dissertations and conferences, is quite inefficient: great ideas or discoveries remain hidden for ages, and companies keep doing things in old fashioned ways for too long. Scientists are notoriously unable to market themselves, and could use help from an online web application that matches problems with problem-solvers.

The Marketplace approach does not cover all the aspects of Technology Transfer. There are cases of inventions or ideas offered by a scientist, consultant or problem solver. Those ideas, proposals or projects, according to the stage of development, usually are in need of a sponsor, investor or adopter.

They are best managed by the Online Project Incubation and Virtual Shares mechanisms, described elsewhere in this ebook, but they also belong to the profile of the service providers. Conversely, a Problem Solution Buyer (usually a company or government dependence) can have a profile page in the Consulting Marketplace, describing the fields of competence and the possible needs for new technologies or ideas. That would help the Problem Solution Sellers to make feasible proposals to the company.

The searchable profile for the service providers can be enhanced by addressing these issues:

• Which problems can I solve?
• What questions can I answer?
• Which categories of industrial activity should seek my services?
• Which keywords describe my assets?
• On what subjects can I write?
• Which projects I can manage
• Which personnel I can help select?

The main features of any marketplace are accounts with profiles, matching, biddings, accounts and transactions. A typical expert could have a profile page, with all his background and abilities. The system would make task adjudication simpler, providing tools for bidders that will help them put a price on their services, and calculate the odds of winning a bid. The history of every bidder in the system will be useful to define their profile and help the clients pick the write expert for the job.

When someone bids for a project usually describes how his abilities could be used to solve the problem, and that description is useful as content for the site, and for personal marketing of the bidder.

Keeping the biddings inside the web system is a definite advantage over email and phone interviews.

The statistics of the site, after a while, would provide very useful market information for science and technology managers and public officers. Payment can be done inside or outside the system.

It is essential that the transactions are completed within the system, first to make sure both parts will pay their fees to the site, and second, to keep a public performance record of every part. There are already places like this, but they are not successful or have critical mass.

Of course, this is a very ambitious project. I would say that there are too many problems in the world to be easily classified. Thus, there are alternative ways to do match problems with solutions, like free text search, keywords, discussion forums or fuzzy searches. A useful way to show one’s expertise is to create an Expert System. But this is another project in this site.

Like other marketplaces, it would be useful to create separate areas for individuals or companies, to establish escrow and arbitrage (dispute resolution) mechanisms, usage stats, content creation systems (wikis, blogs, forums), and other. These can be the keys to success in this e-business.

The author seeks an active role in this project, to help users define profiles, choose keywords, discover talents or opportunities, search partners and bring useful members to the site.