1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.

Main features of the viral marketing actions:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources
(see this source)

More features of Viral propagation of ideas:
• Funny
• Gratifying
• Useful
• Contagious
• Controversial
• Dramatic
• Provocative
• Emotional

Viral Marketing requires a lot of creativity, knowledge of the media to be used, timing and perfect implementation. Whether a video, a song, a story, software, a social network or other medium, it needs to find a sensitive spot in the global connected mind.

It needs to be well connected to the product or service it sells, for a fruitful integration and a powerful effect on the audience.

We use Facebook groups as a fast way to test ideas and to generate the initial user base. We have a handful of faithful friends that will adhere to our new launchings and communicate it to their friends. We usually create something unique that calls the attention of the average Facebook user, usually overcrowded with novelties and calls for action.

The first steps of our Viral Marketing Campaigns need to be free and to offer an interesting reward to early adopters. That is where the initial investment needs to go. It is amazing how far some young people is ready to go for a T-shirt or a button.

A key element in campaigns is a visible face. A human being, usually young and attractive, will be always open for friends and ready to associate his/her face with the product being promoted. It does not need to be real: many times the character will only live in the Facebook profile, without ever going to the media or to walk the streets.

Paid promotion is necessary nowadays to get the enterprise out of the initial niche. We use Adwords because it is widespread and has the main market portion. Both the Search and Content network are used, with similar success. However, the media buying campaign needs to be planned according to the characteristics of the product and to the places where its probable adopters go.

A very simplistic approach would be to create fake personalities in social networks (Facebook, YouTube, Digg) and use them to promote the viral seed. However, this trick is easily detected and defeated by the sites. Smarter strategies are needed and used by experts.Testing is an important part of any viral marketing. Many times the idea seems great to its creators, but crappy to the public. Always have several alternative options to deploy in case of failure of the market tests.

Check a few examples of well-designed viral campaigns. There are mostly videos made by advertising agencies for large corporate customers.

Contact us for a viral marketing proposal.

Use Viral Marketing to build PageRank and obtain thousands of incoming links

Viral marketing is a powerful technique that allows fast, efficient dispersal of an idea around the marketplace.

The guys who invented ICQ got rich because every user drove his friends into getting an account in order to keep in touch. Soon, the user base of the first instant messenger grew over the millions.

You need to invent something unusual, useful and able to create its own distribution channel. You might find some good idea and have it programmed by some expert in India or Argentina for maybe U$D 2 per hour.  Use the proper marketplace (rent-a-coder.com, elance.com or many others.

I invented several of those systems, and together they spread my message across the web. For instance, I wrote a book named “Cyberbusinesses” with my experience making business in the web. At first I planned to sell it, but I was advised to go for a free distribution in the web. As a result, many persons from the strangest places read it and became clients. If you read Spanish, get it at www.Cibernegocios.com.ar .

It is better to do something close to the field you are targeting. Calculators are easy to program and very useful. You need to define a problem and how to solve it. For instance, a site of mine sells swimming pools, and we created an online calculator that gives the volume of the pool as a function of its measures. It calculates the water cost and also forecasts how long it will take to load assuming a certain input flow. We plan to add other features like that, and we found that many users like it and recommend it to fellow prospective buyers.

Even if something is already invented, you can emulate it. Maybe your service will be better, or maybe you will get many users that want to try the new version of an old tool.

Being creative is sometimes natural and sometimes learnt from books or colleagues.

I propose you a game that can enhance your creativity. I have a software called Synonymizer, with a free version that allows phrase generation. Download the software at http://www.synonymizer.com.ar and use Phrase Generator.

Let’s say you are marketing vitamins.

A typical phrase for Phrase Generator could be: Vitamin consumers need advice on toxic doses

Out of 225 phrases, the system selected:

• Vitamin consumers need advice on toxic doses.
• Vitamin consumers need advice on cheap interaction.
• Vitamin users want advice on cheap prices.
• Vitamin consumers want ideas on average shelf-life.
• Food consumers need advice on average intake.
• Food users want advice on average doses.
• Food consumers want ideas on maximal interaction.
• Medicine consumers need advice on maximal prices.
• Medicine users want advice on minimal shelf-life.
• Medicine consumers want ideas on minimal intake.

Maybe you can create a calculator for any of those needs. How about “How much longer will I live if I take some vitamins?. Depending on how many and how much you take, you get extra-months or years. It can be done. It will not be terribly serious, proven and scientific, but it can be done. Just stop short of offering death at age 130 for those who eat vitamins by the pound. (ask me if you like the idea. We have the means to do it).

Also, you can do “How less will I live if I keep smoking and growing fat?”. In the same page, if you want to call the attention of your vitamins public. Or in a separate one, if you sell something against smoking.

By the way, if you sell tobacco, I can demonstrate that one pack a day will shorten your life in 12 minutes and 3 seconds, which will not stop anyone from buying your stuff. If you don’t like to blatantly lie, just add a small disclaimer like “This is just a game. No basis whatsoever”…

Another viral marketing idea coming from the above listing. How about a budgeting spreadsheet for buying meds smartly, according to the bulk discount, the expiration date and daily intake?.

These ideas are VIRAL. People will show the site to their friends, to prove their point.

Back to Synonymizer, you can create 10 webpages using those phrases as the main theme, in order to capture possible new clients.

Those phrases are repetitive and stupid for a human reader, but for Google they are excellent quality content for a drug website.

Another idea. Have you noticed how fast some news spread around? Why don´t you create a news that fits your need? It does not need to be real or true. I created a site called www.False-News.com , where I can publish whatever I want. It has some categories:

• Blatant Advertisement
• Current False News
• Wishful Thinking
• Inventions (weird, funny, unusual)
• Irrelevant Real News taken from the brainless press
• Crazy Ideas presented as False News
• My opinions transformed into false news.
• Real news that only seem false (weird, unusual)

This website experienced much faster growth than all the rest. And I have a privileged exhibit room for any future announcement I want to do. It can be mine or yours. If you purchased this book or other product from us, and have something to publish in this format (weird, funny, witty) I will publish it there.

Now, about the Viral Marketing version of GGG.

When people use the Freeware version of GGG, discrete links to our sites are included in the generated pages. This helps our sales because of direct clicks, and also improves our ranking in Google, Altavista and other search engines.

You can use a branded Freeware GGG to include your own brand and link in the pages generated by your customers or site visitors.

For $99 we will compile a Freeware version for you to offer to your visitors or clients. This version will create Optimized pages with a link to your promoted site.

Link popularity is a key factor in attaining high search engine ranking.

This way, all the final users will indirectly generate link popularity for your sites. It will be their pages, their servers, they page registration and other promotion efforts, all working for you day and night. And they will be grateful to you because of the superb free tool you gave them…

If you also want to collect a commission from every sale that we make with your branded version of GGG, you just need to sign up in the Affiliate Program:

This affiliate program is free to join, and it is open to every webmaster, even if they did not purchase any product from us.

You can even use this e-book, with links to your website, as a Viral Marketing tool. As you probably know, people like ebooks. The content/advertising rate is higher than in regular pages. They spread easily thru its own channels. Ask for a quote.

In such a competitive field as Search Engine Positioning, there are no fixed formulas for success. Creativity is a key ingredient in the mix. Check our websites to see which of our tools can help you design original, viral content.

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

A well-deviced but unsuccessful approach to the Idea Market

Around 2000 there was Ideaexchange.com, where ideas could be bought and sold. The ideas had a short public description, and a longer hidden explanation. If you paid the price, you would access the whole thing. Idea authors charged for their complete ideas and the website collected a percentage.  Buyers could call for an idea on a certain topic and also comment on the ideas they bought for others to join or beware.

To my deception the website did not last. I do not know why, because in my opinion it was a hell of an idea. Possible failure explanations: Ideaexchange.com did not have a mechanism to convert ideas into projects. The fact that idea posters had to pay a small fee beforehand probably prevented them to reach critical mass. Also, the ideas were too wide (proposals together with jokes, gossip and varied information).

The word “idea” has many meanings, and the marketplaces should limit itselves to measurable ideas, and to ideas that can have any useful follow-up or consequence.

Idea Futures

There is also the concept of Idea Futures, which implies prediction power about the truth of an idea. A nice website called Ideosphere tries to predict events using the reputation of the predictors. Those who earn points predicting accurately are more credible at predicting new issues. The site covers future facts or hidden facts, like science issues.

So, this site deals about Future and Hidden Facts, not just “ideas”. Predictions often deal with the stock market or sports results, and those activities are heavily regulated, which limits this peculiar subset of the idea marketplaces.

Got an idea? We will invest on it!

There are several inventor-investor matching sites, where business ideas can develop into projects. However, most of them are inefficient, with worthless ideas and false investors. Worthless ideas rank from perpetual movement to cold fusion in the kitchen, with better mousetraps in the middle. False investors include those who require a “fee” to analyze the idea and then disappear, and those who are willing to invest up to 10 dollars in your idea, plus those who demand the inventor to fill a 100 page form before anything, with no assurance that even the title will be read.

I have seen them all and I recognize that good matching requires many right properties on each part: financial, geographical, language, age. Also, like in romantic matching, there are many hard-to-define human qualities.

Regulating the entry of both parts (good inventors – real investors) would be an assurance of quality for these idea marketplaces, but that requires time and money. It is hard to find someone able to predict which idea will fly and which will not take off. Who could that be? An academic? A successful businessman? A psychic? Probably none of them. Most likely, a committee with the three of them.

The Web 2.0 is about filtering trash

The Web 1.0 had many data covering the valuable information. Search engines still post: “Results 1 – 100 of about 7,190,000 pages”. 95% of all email is spam.

The news aggregator systems like Digg.com, Reddit.com and Meneame.net (Spanish) became recently very successful as typical Web 2.0 mechanisms. They use qualified voting, social networks and automated quality rating for entries, usually news.

You probably are reading this article because you found it on Digg.com or similar aggregator.

Aggregators as idea marketplaces

Are News Aggregators feasible idea marketplaces? Can you post an idea and see if it catches on? I assume you can .

Business ideas can be filtered by the News Aggregator public and that could be a predictor of its future acceptance by the general public. If the idea is accepted by the masses, savvy investors will be able to catch them.

Political ideas can also have a similar mechanism. Anyone could launch a proposal and the politicians fishing for good ideas could profit from it. Conversely, someone who reaches Top-Digg user status (good Karma in the pligg-like systems) can become a good real-life politician.
 
Empty domain names are like business proposals, and are also subject to Aggregator treatment. Such Aggregator could be the ideal automated domain valuation system.

Aggregators could be used for painters to test their sketches, for advertisers to test their logos or catchy phrases, for models-to-be to expose their beauties, or for conferences looking for appealing speakers. The Barcamp geeky Web 2.0 conferences use such a system.

There are a few necessary conditions for an aggregator to be successful: good coding, critical mass and some of the features described above in IdeaExchange and Ideosphere.

Finally, I started one aggregator for business ideas at www.business-ideas.com.ar and one for local political ideas at www.ideaspoliticas.com.ar . I am ready to start others by request.

We idea-marketers are in charge of dressing-up ideas and send them thru the appropriate channels into the battlefield. Digg.com is one of the preferred channels, because of the wide exposure for winners. In addition to sending my fighters to Digg, I optimize them for Google and Yahoo. In the Web business that activity is known as SEO, search engine optimizing. To advance the comparison, getting a good position in the search engines is like a long tournament between 2 knights, where horse, armour and other weaponry play a heavy role. Digg is  more like box: only pure idea strength leads to victory, in no more than one hour.

Speed is critical in our times. Today, the 100 Year War would be a 100 Minute War.  A Digg posting titled “Let’s Declare War on Britain (or France, or Iran)”, will soon get a couple of diggs with several buries, and that would be the end of it. A huge bullet saving.

It happens that many ideas in Real Life, as in Digg, are faced more often with indifference than with opposition. If my boxer is good but unknown, he will probably never reach Madison Square Garden. On the other hand, a John Doe pushed by Don King will get immediate exposure.

Digg has the “celebrity effect” built into his algorithm, privileging the known, successful coaches. Once you are famous, you blow your nose and you are in the news. If you are a Top Digger, your crap will always be noticed. It is a combination of good diggs and buries, good submissions and good friends, what gets Digg fame. As any politician knows, if you vote for the proper guys, and against the bad ones, and you have many powerful friends, you get to the top. Again, life follows Digg…

Do box promoters ever fix matches? Do actresses ever sleep with a producer to get a role? Quite likely.

Do Web Promotion agencies ever force a Digg story to the top, using Black Hat techniques? Also true.

Black Hat, in SEO terms, means doing what the search engines, or Digg, do not want you to do…

In both lives, virtual and real, those with a decent budget and a good manager have an edge against the immense competition.

http://www.domaingrower.com/innovar-contest.htm

Since it was full with the photos I preferred to publish it as a separate page, with tables, in this website.

I also submitted the article to Digg.com, to see if an original article with quality contents (not mine) could climb to a decent ranking in Digg.

The poor results confirm that you need a little “push” from paid voters in order to get decent exposure in such a croweded unspecific social network.

The lambs had 50% less colesterol when fed with salicornia, pointing to an original, cheap and abundant natural resource.

Project Developer emails:

cadicush@speedy.com.ar

cadic@cadic.gov.ar

 Now, I am posting this article here in order to submit it to Digg.com. Since I am sure the news is real, original and innovative, the results should reflect it. Otherwise, I will lose my faigh in Digg.com and start favouring other networks. 

 ———

Spanish version:

Salicornia: agricultura con agua de mar

Oscar Alberto Bianciotto

Desarrolla las posibilidades de cultivo de una especie vegetal halófita nativa de Tierra del Fuego. Regada con agua de mar, tiene potencial nutricional para el hombre y podría conferir características especiales a la carne de ovinos engordados con esta especie. El colesterol se redujo. al 50% en corderos alimentados con pastizales de Salicornia, que resultan más magros para consumo humano.