1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.

Subscribers are able to receive the service provided by the tool at special prices.

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Methodology

How to tell real facts from marketing pitches?

Some products we are analyzing

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My websites are mostly about SEO and Site Promotion, and they collect many inquiries from companies that sell exactly the same services, offering me to transfer my clients to them. Sites from clients receive all the time inquiries from suppliers, providers, web hosting and web promotion companies.

This could be a Law that could make me famous or at least well ranked in the search engines, the equivalent of fame in the wired world.

There are a number of technologies that allow salesmen to find new opportunities. I have used an email harvester software that receives your keywords and surfs the Net collecting related webpages and the emails associated to them. There are also subscriptions to News aggregators or syndicators, that let you read the news on your selected, super-specialized fields.

Customers are not so savvy, and relay on search engines and short and vague keyword phrases. Savvy customers would use “long-tail” keywords, because they will bring less, more selected results.

The SitePromotion Law will be a variety of Murphy’s Law, stating that if something can go wrong in a Web Promotion Campaign, it will. Being more exact, I would say that most new websites fail, following a number of factors: lack of focus, late or shy entrance in a very competitive market, lack of technical knowledge on the Webmaster side, disregard for eMarketing rules and more.

I am publishing my Law now and I will later try to find the Official Murphy’s Law site, in order to apply for a post. Has Murphy registered his Law? Do his children collect any copyright money on it? Good question. He probably wanted to do it, but that went wrong, too.

Main features of the viral marketing actions:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources
(see this source)

More features of Viral propagation of ideas:
• Funny
• Gratifying
• Useful
• Contagious
• Controversial
• Dramatic
• Provocative
• Emotional

Viral Marketing requires a lot of creativity, knowledge of the media to be used, timing and perfect implementation. Whether a video, a song, a story, software, a social network or other medium, it needs to find a sensitive spot in the global connected mind.

It needs to be well connected to the product or service it sells, for a fruitful integration and a powerful effect on the audience.

We use Facebook groups as a fast way to test ideas and to generate the initial user base. We have a handful of faithful friends that will adhere to our new launchings and communicate it to their friends. We usually create something unique that calls the attention of the average Facebook user, usually overcrowded with novelties and calls for action.

The first steps of our Viral Marketing Campaigns need to be free and to offer an interesting reward to early adopters. That is where the initial investment needs to go. It is amazing how far some young people is ready to go for a T-shirt or a button.

A key element in campaigns is a visible face. A human being, usually young and attractive, will be always open for friends and ready to associate his/her face with the product being promoted. It does not need to be real: many times the character will only live in the Facebook profile, without ever going to the media or to walk the streets.

Paid promotion is necessary nowadays to get the enterprise out of the initial niche. We use Adwords because it is widespread and has the main market portion. Both the Search and Content network are used, with similar success. However, the media buying campaign needs to be planned according to the characteristics of the product and to the places where its probable adopters go.

A very simplistic approach would be to create fake personalities in social networks (Facebook, YouTube, Digg) and use them to promote the viral seed. However, this trick is easily detected and defeated by the sites. Smarter strategies are needed and used by experts.Testing is an important part of any viral marketing. Many times the idea seems great to its creators, but crappy to the public. Always have several alternative options to deploy in case of failure of the market tests.

Check a few examples of well-designed viral campaigns. There are mostly videos made by advertising agencies for large corporate customers.

Contact us for a viral marketing proposal.

What are the intelligent agents?

 They are independent or Web based software, which allow accomplishing automated searches.

Brief Intro

Trying to predict any significant Internet tendency for the next 2 or 3 years, I started thinking about any quantitative changes that are beginning to generate qualitative changes:

- the users’ increase, growing rapidly in Latin America despite the adverse factors, generate “critical mass” for a number of businesses addressed to final clients (Consumer to consumer, business to consumer)

- some cyber-businesses that failed at a certain time can reappear with more strength.

- the increase of contents on the Internet requires special tools for processing and analysing the information.  The content analyzer, the search engines and intelligent agents of information search.

- the large and medium companies are mostly already in the Net

- they are beginning to require 2nd level services, like the monitoring of visits, site promotion, usability analysis, monitoring and security, etc.

Many job sites have Intelligent Agents, and they notify the users about the availability of new jobs provided that they publish his profile. But this does not exhaust its possibilities: there are companies that commit agents to supervise when and how they appear in other sites, others that wish to know instantly the publication of commercial opportunities, and some others that commit agents to go over their competitor’s websites, etc.

If a modest company has a security guard employee, a personnel one, a bank proceedings one… ¿Why note having an employee to seek for useful information on the Internet from a technical, commercial or financial point of view? And if that employee is even replaceable by a “robot”.

Examples

Let’s give an example. Our little organisation at this moment is developing software to generate optimized pages for search engines. We want to use it in order to increase the visits to our sites and to client sites, as well as selling the generator software to interested webmasters. The challenge here consisted in the fact-finding phase, when we tried to discover the best parameters for the generated pages, as regards Google’s capability to position them in a privileged way.

But the manual search is very exhausting. It is necessary to look for several sets of keywords in Google, the first 10 pages and the ones located in the ranks 100-110. Then downloading the complete sites to the hard disk, and analysing comparatively some relevant factors: Keyword’s density, extension of page, details of format, internal-external links, Page Rank, etc.

That is why we seek to develop an “agent”, to perform that task for us periodically, in order to be up to date with the changes in the internal logic of the search engine. Moreover, it will be easy to gradually incorporate new objectives, always related to the structure of the differently ranked sites.

Going back to the agents in general, I imagine that many companies accomplish repetitive and boring tasks in the Net: recollection of data for marketing studies, reading of virtual newspapers, recollection of emails of potential clients, etc. For them not only the costs of the agent’s initial development, but also the cost of constantly updating and improvement is justified.

This need of agents’ development arises from the lack of standards for the publication of standard information. Some standards are arising and many large companies are trying to impose them but the decentralised, dynamic and rebel nature of the Net conspires against the attempts to unify the market. For example, Google launched www.Froogle.com, a database of products for sale in the net with a standard interface in order that tradesman can update his goods and pricing. And he also bought Blogger, a popular format to publish a ”personal newspaper”. In turn, Yahoo is making a strong move in order to capture the real estate market and the news adders like www.Newsisfree.com (my favourite customised virtual newspaper) can capture “news feeds” of thousands of varied sources, based on a standard format to export news. My personal newspaper about Net business, www.netocios.com, highly increased its visits when it was included as an option in the mentioned adder of configurable news. And that was possible due to the utilisation of a standard format, the Php nuke, which allows the exporting of news titles as a link directed to the body of them.

Regrettably, the most profitable tendencies are detected by watching what the big guys do. At that point they stop being tendencies to become consummated facts. For the smalls, all we can do is to wait for a crumb falling from their mouth, a lucky strike or a bright idea, of those that happen once in a blue moon. But, definitely, when it happens don’t let them go….

Use Viral Marketing to build PageRank and obtain thousands of incoming links

Viral marketing is a powerful technique that allows fast, efficient dispersal of an idea around the marketplace.

The guys who invented ICQ got rich because every user drove his friends into getting an account in order to keep in touch. Soon, the user base of the first instant messenger grew over the millions.

You need to invent something unusual, useful and able to create its own distribution channel. You might find some good idea and have it programmed by some expert in India or Argentina for maybe U$D 2 per hour.  Use the proper marketplace (rent-a-coder.com, elance.com or many others.

I invented several of those systems, and together they spread my message across the web. For instance, I wrote a book named “Cyberbusinesses” with my experience making business in the web. At first I planned to sell it, but I was advised to go for a free distribution in the web. As a result, many persons from the strangest places read it and became clients. If you read Spanish, get it at www.Cibernegocios.com.ar .

It is better to do something close to the field you are targeting. Calculators are easy to program and very useful. You need to define a problem and how to solve it. For instance, a site of mine sells swimming pools, and we created an online calculator that gives the volume of the pool as a function of its measures. It calculates the water cost and also forecasts how long it will take to load assuming a certain input flow. We plan to add other features like that, and we found that many users like it and recommend it to fellow prospective buyers.

Even if something is already invented, you can emulate it. Maybe your service will be better, or maybe you will get many users that want to try the new version of an old tool.

Being creative is sometimes natural and sometimes learnt from books or colleagues.

I propose you a game that can enhance your creativity. I have a software called Synonymizer, with a free version that allows phrase generation. Download the software at http://www.synonymizer.com.ar and use Phrase Generator.

Let’s say you are marketing vitamins.

A typical phrase for Phrase Generator could be: Vitamin consumers need advice on toxic doses

Out of 225 phrases, the system selected:

• Vitamin consumers need advice on toxic doses.
• Vitamin consumers need advice on cheap interaction.
• Vitamin users want advice on cheap prices.
• Vitamin consumers want ideas on average shelf-life.
• Food consumers need advice on average intake.
• Food users want advice on average doses.
• Food consumers want ideas on maximal interaction.
• Medicine consumers need advice on maximal prices.
• Medicine users want advice on minimal shelf-life.
• Medicine consumers want ideas on minimal intake.

Maybe you can create a calculator for any of those needs. How about “How much longer will I live if I take some vitamins?. Depending on how many and how much you take, you get extra-months or years. It can be done. It will not be terribly serious, proven and scientific, but it can be done. Just stop short of offering death at age 130 for those who eat vitamins by the pound. (ask me if you like the idea. We have the means to do it).

Also, you can do “How less will I live if I keep smoking and growing fat?”. In the same page, if you want to call the attention of your vitamins public. Or in a separate one, if you sell something against smoking.

By the way, if you sell tobacco, I can demonstrate that one pack a day will shorten your life in 12 minutes and 3 seconds, which will not stop anyone from buying your stuff. If you don’t like to blatantly lie, just add a small disclaimer like “This is just a game. No basis whatsoever”…

Another viral marketing idea coming from the above listing. How about a budgeting spreadsheet for buying meds smartly, according to the bulk discount, the expiration date and daily intake?.

These ideas are VIRAL. People will show the site to their friends, to prove their point.

Back to Synonymizer, you can create 10 webpages using those phrases as the main theme, in order to capture possible new clients.

Those phrases are repetitive and stupid for a human reader, but for Google they are excellent quality content for a drug website.

Another idea. Have you noticed how fast some news spread around? Why don´t you create a news that fits your need? It does not need to be real or true. I created a site called www.False-News.com , where I can publish whatever I want. It has some categories:

• Blatant Advertisement
• Current False News
• Wishful Thinking
• Inventions (weird, funny, unusual)
• Irrelevant Real News taken from the brainless press
• Crazy Ideas presented as False News
• My opinions transformed into false news.
• Real news that only seem false (weird, unusual)

This website experienced much faster growth than all the rest. And I have a privileged exhibit room for any future announcement I want to do. It can be mine or yours. If you purchased this book or other product from us, and have something to publish in this format (weird, funny, witty) I will publish it there.

Now, about the Viral Marketing version of GGG.

When people use the Freeware version of GGG, discrete links to our sites are included in the generated pages. This helps our sales because of direct clicks, and also improves our ranking in Google, Altavista and other search engines.

You can use a branded Freeware GGG to include your own brand and link in the pages generated by your customers or site visitors.

For $99 we will compile a Freeware version for you to offer to your visitors or clients. This version will create Optimized pages with a link to your promoted site.

Link popularity is a key factor in attaining high search engine ranking.

This way, all the final users will indirectly generate link popularity for your sites. It will be their pages, their servers, they page registration and other promotion efforts, all working for you day and night. And they will be grateful to you because of the superb free tool you gave them…

If you also want to collect a commission from every sale that we make with your branded version of GGG, you just need to sign up in the Affiliate Program:

This affiliate program is free to join, and it is open to every webmaster, even if they did not purchase any product from us.

You can even use this e-book, with links to your website, as a Viral Marketing tool. As you probably know, people like ebooks. The content/advertising rate is higher than in regular pages. They spread easily thru its own channels. Ask for a quote.

In such a competitive field as Search Engine Positioning, there are no fixed formulas for success. Creativity is a key ingredient in the mix. Check our websites to see which of our tools can help you design original, viral content.

Of course she still is very attractive at 46, but the picture is not enough for normal viewers to permanently subscribe to Ashton Kutcher’s pointless ramblings in Twitter.

However, more than a million non-normal viewers subscribed to his Twitt and he won the challenge.

This is exactly what drives me to the issue of how difficult it is for a non-celebrity to spread ideas -no matter how good- across the Web.

Publishing an idea by itself is usually pointless. Most news publishing sites receive 100 postings per minute, and the good ones are quickly covered by the immense amount of bad ones. I only obtained a limited success by resorting to very specialized and expensive techniques, like SEO or gray hat Google ranking methods.

Websites, ideas, photos, articles, press releases and ebooks share similar difficulties for getting known and reaching their intended audience. We website promoters use different techniques, some routine and some creative to get the message across.

Being creative is very important. We’ve always heard that if a dog bites a person it is no big news. But if a person bites a dog, it is. In other words, improbable facts are more newsworthy than regular ones.

Back to Demi’s back, it is improbable for a loving husband to take advantage of his wife celebrity status to show her intimate parts to the world. And Demi is not only cute but gentle, because she took it lightly. If I dared to show my skinny wife’s parts to the world I would sleep in the doghouse for a month. Or worse.

I cannot stop thinking about why this particular picture became so widely famous among men everywhere. What would have happened if the sneaky Ashton would have pictured another part of Demi’s anatomy? This is an important philosophical issue for me. A view of her groin would have been too daring and easily attributed to anyone else. Her boobs are not so distinctive after surgery. I vote for the butt, the ultimate male intrusion.

What if Demi were posing for the photo? It would not have been the same. She posed for a million photos so far, some available on the web if you search for an image under ‘Demi Moore (before breast implants)’.

Following this line of thinking I appointed a model to pose naked as illustrations for my ebook on Naked Business Proposals, and it was not enough to bring the huge amount of audience I expected. Of course this made me extremely angry. Why is it that the ignorant, superficial, celebrity suckers, lusty guys of this world would rather watch Demi’s butt than read the insightful book (my opinion) that took me such pains to write?

Maybe Ashton succeeded because he did not need to. He probably will never have to work again in his life, even if he divorces Demi and hires very bad lawyers.

Maybe the photo got famous because it was pointless, while most of my marketing actions try to sell something, and the readers immediately sense it and turn away.

Maybe the idea of a competition between a pointless photo and the CNN giant motivated the public to support David against Goliath.

Maybe stupid things are more prone to become news than smart ones.

Maybe her butt is just too good.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.

This project would be a unique approach to the Technology Transfer process, where universities create knowledge that companies convert into profit. This process managed by conventional methods, journals, congresses, dissertations and conferences, is quite inefficient: great ideas or discoveries remain hidden for ages, and companies keep doing things in old fashioned ways for too long. Scientists are notoriously unable to market themselves, and could use help from an online web application that matches problems with problem-solvers.

The Marketplace approach does not cover all the aspects of Technology Transfer. There are cases of inventions or ideas offered by a scientist, consultant or problem solver. Those ideas, proposals or projects, according to the stage of development, usually are in need of a sponsor, investor or adopter.

They are best managed by the Online Project Incubation and Virtual Shares mechanisms, described elsewhere in this ebook, but they also belong to the profile of the service providers. Conversely, a Problem Solution Buyer (usually a company or government dependence) can have a profile page in the Consulting Marketplace, describing the fields of competence and the possible needs for new technologies or ideas. That would help the Problem Solution Sellers to make feasible proposals to the company.

The searchable profile for the service providers can be enhanced by addressing these issues:

• Which problems can I solve?
• What questions can I answer?
• Which categories of industrial activity should seek my services?
• Which keywords describe my assets?
• On what subjects can I write?
• Which projects I can manage
• Which personnel I can help select?

The main features of any marketplace are accounts with profiles, matching, biddings, accounts and transactions. A typical expert could have a profile page, with all his background and abilities. The system would make task adjudication simpler, providing tools for bidders that will help them put a price on their services, and calculate the odds of winning a bid. The history of every bidder in the system will be useful to define their profile and help the clients pick the write expert for the job.

When someone bids for a project usually describes how his abilities could be used to solve the problem, and that description is useful as content for the site, and for personal marketing of the bidder.

Keeping the biddings inside the web system is a definite advantage over email and phone interviews.

The statistics of the site, after a while, would provide very useful market information for science and technology managers and public officers. Payment can be done inside or outside the system.

It is essential that the transactions are completed within the system, first to make sure both parts will pay their fees to the site, and second, to keep a public performance record of every part. There are already places like this, but they are not successful or have critical mass.

Of course, this is a very ambitious project. I would say that there are too many problems in the world to be easily classified. Thus, there are alternative ways to do match problems with solutions, like free text search, keywords, discussion forums or fuzzy searches. A useful way to show one’s expertise is to create an Expert System. But this is another project in this site.

Like other marketplaces, it would be useful to create separate areas for individuals or companies, to establish escrow and arbitrage (dispute resolution) mechanisms, usage stats, content creation systems (wikis, blogs, forums), and other. These can be the keys to success in this e-business.

The author seeks an active role in this project, to help users define profiles, choose keywords, discover talents or opportunities, search partners and bring useful members to the site.