1 to 4 minutes long – Designed for mouth-to-mouth spreading across the Web in YouTube.com – With your subtle advertising message embedded

Creative – Original – Powerful

Ask for script suggestions that could fit your product and public – Over 80 original scripts ready to adapt to your product (Only shown to prospects) – or new ones following your suggestions. Check 60 available full scripts (Spanish for now)

Can be combined with surveys, web traffic statistics, social network influence and more

Can be combined with conventional advertising for increased effectiveness

Order your Video

Script – Production – Filming – Editing – Posting in social network sites – Online Promotion Campaign

Prices starting at U$D 300 – Much cheaper than TV advertising – Much larger geographic and temporal reach

Example

The President decides to terminate the Gravity Law, because he does not like it. He states the ancient Newton law has no legal or judiciary support and unfairly privileges the Down side in detriment of Right, Left, Front, Back and Up.
His Secretary advices against it but the President signs the Bill.
After that, everyone starts floating in the air.

Speaker: “A few fundamental things cannot be suppressed – Like (Whatever) Brand”

We will film this sketch, take care of the special effects, and release a long and short version in YouTube.com. We will run a campaign oriented to spread this video and the links to it among many other sites.

Subscribers are able to receive the service provided by the tool at special prices.

Subscribe to our Promotion Tool Lab Newsletter here, and know which tools are tested every month, how the tool is tested and what are the results.

Methodology

How to tell real facts from marketing pitches?

Some products we are analyzing

Pay by credit card or Paypal and let us know your data and feedback.

Internet Business Promoter v9.7.1
AddWeb 8 Deluxe Platinum 8.1.1.0
Website Popularity 2.0
WebPosition 4 Professional Build 785
1st Position v2.5.2.1
Advanced Site Submitter Pro 2009
All-in-One Submission Tool Platinum
ClickTracks Analyzer 5.6.0.818 v7.04
Dynamic Submission Enterprise Edition v7.2.23
SEO Suite Corporate Edition v8.0.39
Page Promoter 6.1
Ranking Toolbox 4.0.4.0
Submit Dummy Pro 3.78
Submit Wolf Pro 2009
Web SEO Traffic & Rank Collection 2009
WebPosition Gold 2.0.8 Español + WebPosition Pro Gold 4.0.753
Website Submitter 1.4
Active WebTraffic v8.0.1.72

These tools are a mix of different functions, some are standard and available in many other tools, either free or paid. A few tools promise original promotion ways that deserve to be tested.
We will shorly test them and prepare our report for all subscribers.

Software robot that can…

Generate Automatic Income While You Sleep – Auto Blog Samurai Software ‘automatically’ creates content and updates your blog every day – once your blog is setup, you’re done!

Software seamlessly integrates with and generates profits from most popular affiliate networks such as Google Adsense, Amazon Associates, eBay Partner Network & ClickBank.
Get FREE Search Engine Traffic Automatically – Auto Blog Samurai SEO and keyword optimizes your blogs to receive organic traffic from all major search engines such as Google, Yahoo & Bing!
Build A Responsive Email List In Record Time – You can in instantly plug your optin form into the blogs you create with the software and generate a FLOOD of fresh new buyer email leads!
Truly A ‘Set & Forget’ Solution – Now building profitable blogs, traffic generation and building a responsive email list is push button simple!

$77.00 – See their website

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

As anyone in the SEO field, we are subscribed to a number of SEO-related newsletters and Twits, and receive info on many new tools every week. All of them with a strong promotional intention and little hard data. To the unprepared beginner, Web Marketing would seem a piece of cake with the purchase of any of those tools.

Forums and open blogs are also filled with comments on SEO Tools (scripts, software, strategies), but since the tool makers sponsor the place, the webmasters cannot afford to be critical, skeptic or objective.

Thus, the customers (SEO-oriented webmasters) cannot keep up with the flood of new information, find opportunities and apply the new tools to his business, unless he devotes significant resources to this crucial aspect of R & D.

Most tools require a high level of expertise to apply them with maximal effect. This can better be achieved by an expert who runs the same tool on dozens of sites at a time.

We started this project thinking that SEO people can use specialized, objective advice from a company not-affiliated with vendors. We will stay independent, and refrain from affiliate programs that could bias our judgement.

We intend to become a “Consumers Digest” of web promotion and SEO: unbiased, knowledgeable, complete.

There are no other companies specialized in Website Promotion Tool Evaluation. There are a few ones that come close, like MarketingExperiments.com, but they have a more conventional marketing approach and do not use software tools. They cater to large clients needing strategic marketing guidance.

Why our testing instead of yours

We have a team that include PhD scientists, that are able to design an experiment that would answer the main questions or issues.

We will use new domains and contents for every experiment, to avoid contamination with previous results. We will not look to increase the rankings of our own service or product sites, just to ascertain the efficiency of one tested tool at a time.

Examples of actions performed by specific SEO tools in behalf of our clients (plans 2 and 3)

• Manual Submission to 50 directories using Robo Form to help with form filling.
• 200 Keyword-dense Phrases, made with Synonymizer Phrase Generator, to be used as Description Metatag in large sites. Example.
• 200 search engine optimized pages, made with Great Gateway Generator, optimized for 200 keywords. Interlinked. Distributed in several domains, with different IPs.
• Link integrity report.
• Google domain penalization report. See article in our DomainGrower blog
• Metatag length and relevance analysis.
• Bad Neighbourhood linking status.
• Sitemap analysis or generation
• Linking analysis
• Keyword Density report

Categories of Web Promotion Tools

• SEO (in-site factors)
• link exchange managers
• Social Network tools
• email marketing
• search engine analyzers

Contact for details and possible discount prices

My websites are mostly about SEO and Site Promotion, and they collect many inquiries from companies that sell exactly the same services, offering me to transfer my clients to them. Sites from clients receive all the time inquiries from suppliers, providers, web hosting and web promotion companies.

This could be a Law that could make me famous or at least well ranked in the search engines, the equivalent of fame in the wired world.

There are a number of technologies that allow salesmen to find new opportunities. I have used an email harvester software that receives your keywords and surfs the Net collecting related webpages and the emails associated to them. There are also subscriptions to News aggregators or syndicators, that let you read the news on your selected, super-specialized fields.

Customers are not so savvy, and relay on search engines and short and vague keyword phrases. Savvy customers would use “long-tail” keywords, because they will bring less, more selected results.

The SitePromotion Law will be a variety of Murphy’s Law, stating that if something can go wrong in a Web Promotion Campaign, it will. Being more exact, I would say that most new websites fail, following a number of factors: lack of focus, late or shy entrance in a very competitive market, lack of technical knowledge on the Webmaster side, disregard for eMarketing rules and more.

I am publishing my Law now and I will later try to find the Official Murphy’s Law site, in order to apply for a post. Has Murphy registered his Law? Do his children collect any copyright money on it? Good question. He probably wanted to do it, but that went wrong, too.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress.

First of all, we need a method to measure positioning. I have published an universal SEPI (search engine positioning index) in Wikipedia and I am trying to obtain general acceptance on this index. In the meantime, we will use SEPI as described in our own calculator:
 
SEPI. See http://www.domaingrower.com/sepi.htm
The SEPI can be calculated with or without quotes. Without quotes there are more total results and ranking is more difficult. I prefer to use quotes to restrict the results to what really matters. For instance, for the previous article in this blog the keyword could be “viral marketing”, because I am not interested in other viral things, neither other marketing issues. For this article there are several possible keywords: google algo crack, SE ranking position index, good wordpress rankings, blog positioning.
We collected data from several postings from different blogs:
• Number of words per article
• Length of title
• Ranking in Google for each title
• Images
• External links
• Description metatag

We calculated the SEPI for each posting, using the title of the article, without quotes, as Keyword Phrase. We used Google.com without a user.

After analyzing these results, we arrived to a few conclusions.

• WP articles rank in Google in an all or nothing fashion: different text strings taken from the title or the contents rank in a similar way, no matter if they have keywords or not.

• Some of our blogs consistently outrank others, no matter the PageRank, how the article was written, how long, with or without external links or images, or other factors mentioned in this posting. It seems that good, old, non-promotional blogs are better than others.

• The title of the article is the most important keyword phrase. It needs to be matched by an equal or similar Title Metatag, and also by the URL by means of the Permalink setting.  The title needs to be useful as a keyword and have a normal Keyword Difficulty. If the title is too long, the chances of being searched as such are very low. If it is too short, there will be many million competitors and it will be hard to get a decent ranking.

• The ranking quality of a blog determines the percent of well-ranked postings. Good blogs get 90% of good postings, while bad blogs get 10% or less.

• Beyond the previous fact, it is impossible to predict the ranking of a given article. It seems to be a random factor in that.

Postings from my Netocios.com blog (in Spanish):
 

Advice:

Put effort into writing quality contents for your blog. Once you get there, establish how general or specific your Posting Titles need to be for optimal results.

Use the metrics proposed in this article to optimize your writings for your blog.

Avoid duplicate content

Include SEO plugins in your blog: all-in-one-seo, sitemap grator., avoid-dupe-content and others

Use tags for increased internal PageRank

Contact us http://domaingrower.com/contact for SEO services.

Main features of the viral marketing actions:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources
(see this source)

More features of Viral propagation of ideas:
• Funny
• Gratifying
• Useful
• Contagious
• Controversial
• Dramatic
• Provocative
• Emotional

Viral Marketing requires a lot of creativity, knowledge of the media to be used, timing and perfect implementation. Whether a video, a song, a story, software, a social network or other medium, it needs to find a sensitive spot in the global connected mind.

It needs to be well connected to the product or service it sells, for a fruitful integration and a powerful effect on the audience.

We use Facebook groups as a fast way to test ideas and to generate the initial user base. We have a handful of faithful friends that will adhere to our new launchings and communicate it to their friends. We usually create something unique that calls the attention of the average Facebook user, usually overcrowded with novelties and calls for action.

The first steps of our Viral Marketing Campaigns need to be free and to offer an interesting reward to early adopters. That is where the initial investment needs to go. It is amazing how far some young people is ready to go for a T-shirt or a button.

A key element in campaigns is a visible face. A human being, usually young and attractive, will be always open for friends and ready to associate his/her face with the product being promoted. It does not need to be real: many times the character will only live in the Facebook profile, without ever going to the media or to walk the streets.

Paid promotion is necessary nowadays to get the enterprise out of the initial niche. We use Adwords because it is widespread and has the main market portion. Both the Search and Content network are used, with similar success. However, the media buying campaign needs to be planned according to the characteristics of the product and to the places where its probable adopters go.

A very simplistic approach would be to create fake personalities in social networks (Facebook, YouTube, Digg) and use them to promote the viral seed. However, this trick is easily detected and defeated by the sites. Smarter strategies are needed and used by experts.Testing is an important part of any viral marketing. Many times the idea seems great to its creators, but crappy to the public. Always have several alternative options to deploy in case of failure of the market tests.

Check a few examples of well-designed viral campaigns. There are mostly videos made by advertising agencies for large corporate customers.

Contact us for a viral marketing proposal.

Programming is such a wide and diverse area today that specialists are not aware of events outside their own limited scope, and many of them have not even heard the word SEO: search engine optimization, for better rankings.

This activity can be considered a scientific discipline more than other marketing tasks: there are ways to measure the effectivity of every online action, in terms of page views, downloads, installations, extensions of testing time and finally, purchases. Analyzing those stats takes time and knowledge, but it surely pays. We have ran several software campaigns, and we manage most of the tools of the trade.
We firstly need a demo product, with limited but useful features and functionality. After that, we need to submit it to most of the software libraries around, and make sure we obtain good rankings and reviews.
In a second stage, we run ad campaigns, using Google Adwords as the main platform. After that, we use social engineering to enter the social networks of possible buyers.
It is also useful to collect emails of early testers and users, in order to provide them news about enhancements, features, offers, upgrades and maybe success stories.
Participation in forums, news aggregation sites such as Digg.com, link-sharing places like Technorati, and related Facebook groups is also a good way to invest our online time and energy.
We have found niche sites that are not widely known in the software-selling business, but have proven excellent short-time results. They do not work for every product, but it is worth to analyze every case to see if it fits this particular selling system.
Needless to say, affiliates are a great form of selling your piece of software, specially when you are able to find the high-power sellers that can multiply your profit with the lesser investment. We own affiliate program memberships that produce the faster and more noticeable results.
To be able to sell software online successfully and with a high roi, we need to do a little software marketing. This involves to study the product, test it, analyze its market, competition, pricing and other factors. Contact with users and feedback from those early testers or buyers is also needed.
We have successfully sold software by many of these techniques, but every product requires a special well-designed marketing campaign. According to the selected path, media and message, there are different sites that are receptive to the software selling message. They need to be tested and fine-tuned.
Let us handle your carefully-grown software product. You will see the results and cash the profits in much shorter time than you expected.

Contact us for expert, no-compromise advice

Bibliography

Software That Sells : A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted (Paperback – June 10, 2005)
Selling High Value Software by John Coburn (Paperback – Oct. 18, 2005)
How to Sell Your Software by Robert Schenot (Paperback – Jan. 1995)
How to Sell Software by 99 Price Books (Kindle Edition – Mar. 18, 2010)

We designed a calculator based in several factors known to influence AdSense revenue:

- extension of project (the more content, the more chance to earn from ads)

- language (English paying triple than Spanish, for instance)

- subject (cars earn more than bikes)

- Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

- Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

- SEO (the site needs to rank top in Google, otherwise it will not earn money)

- age of project (ranking improves with time, provided we do not do anything punishable)

We also included development costs, based on the amount of text. Of course we cannot compare a good writer with a software that generates text based in simple rules. But provided we pay a ghost writer 5 cents per word, no matter how good or bad, we can calculate the cost, and compare it with the previsible revenue.

Finally, we add the number of days necessary to recover the initial investment. We assume that hosting and web maintenance are very cheap, which is the case in most cases. Of course, it would be better to grow a site slowly and regularly, and keep a link-exchange campaign and fresh submissions to directories. However, we leave this out of the calculator for simplicity sake.

This is intended for domain owners who want to get some revenue from their speculative domain activity, and also increase the selling value of their virtual real estate.

The calculator provide results that match quite closely our current Adsense campaigns, although there is always room for improvement.

This calculator is open for discussion by Adsense gurus.

See: adsense-calculator.php