My websites are mostly about SEO and Site Promotion, and they collect many inquiries from companies that sell exactly the same services, offering me to transfer my clients to them. Sites from clients receive all the time inquiries from suppliers, providers, web hosting and web promotion companies.

This could be a Law that could make me famous or at least well ranked in the search engines, the equivalent of fame in the wired world.

There are a number of technologies that allow salesmen to find new opportunities. I have used an email harvester software that receives your keywords and surfs the Net collecting related webpages and the emails associated to them. There are also subscriptions to News aggregators or syndicators, that let you read the news on your selected, super-specialized fields.

Customers are not so savvy, and relay on search engines and short and vague keyword phrases. Savvy customers would use “long-tail” keywords, because they will bring less, more selected results.

The SitePromotion Law will be a variety of Murphy’s Law, stating that if something can go wrong in a Web Promotion Campaign, it will. Being more exact, I would say that most new websites fail, following a number of factors: lack of focus, late or shy entrance in a very competitive market, lack of technical knowledge on the Webmaster side, disregard for eMarketing rules and more.

I am publishing my Law now and I will later try to find the Official Murphy’s Law site, in order to apply for a post. Has Murphy registered his Law? Do his children collect any copyright money on it? Good question. He probably wanted to do it, but that went wrong, too.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress.

First of all, we need a method to measure positioning. I have published an universal SEPI (search engine positioning index) in Wikipedia and I am trying to obtain general acceptance on this index. In the meantime, we will use SEPI as described in our own calculator:
 
SEPI. See http://www.domaingrower.com/sepi.htm
The SEPI can be calculated with or without quotes. Without quotes there are more total results and ranking is more difficult. I prefer to use quotes to restrict the results to what really matters. For instance, for the previous article in this blog the keyword could be “viral marketing”, because I am not interested in other viral things, neither other marketing issues. For this article there are several possible keywords: google algo crack, SE ranking position index, good wordpress rankings, blog positioning.
We collected data from several postings from different blogs:
• Number of words per article
• Length of title
• Ranking in Google for each title
• Images
• External links
• Description metatag

We calculated the SEPI for each posting, using the title of the article, without quotes, as Keyword Phrase. We used Google.com without a user.

After analyzing these results, we arrived to a few conclusions.

• WP articles rank in Google in an all or nothing fashion: different text strings taken from the title or the contents rank in a similar way, no matter if they have keywords or not.

• Some of our blogs consistently outrank others, no matter the PageRank, how the article was written, how long, with or without external links or images, or other factors mentioned in this posting. It seems that good, old, non-promotional blogs are better than others.

• The title of the article is the most important keyword phrase. It needs to be matched by an equal or similar Title Metatag, and also by the URL by means of the Permalink setting.  The title needs to be useful as a keyword and have a normal Keyword Difficulty. If the title is too long, the chances of being searched as such are very low. If it is too short, there will be many million competitors and it will be hard to get a decent ranking.

• The ranking quality of a blog determines the percent of well-ranked postings. Good blogs get 90% of good postings, while bad blogs get 10% or less.

• Beyond the previous fact, it is impossible to predict the ranking of a given article. It seems to be a random factor in that.

Postings from my Netocios.com blog (in Spanish):
 

Advice:

Put effort into writing quality contents for your blog. Once you get there, establish how general or specific your Posting Titles need to be for optimal results.

Use the metrics proposed in this article to optimize your writings for your blog.

Avoid duplicate content

Include SEO plugins in your blog: all-in-one-seo, sitemap grator., avoid-dupe-content and others

Use tags for increased internal PageRank

Contact us http://domaingrower.com/contact for SEO services.

Main features of the viral marketing actions:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources
(see this source)

More features of Viral propagation of ideas:
• Funny
• Gratifying
• Useful
• Contagious
• Controversial
• Dramatic
• Provocative
• Emotional

Viral Marketing requires a lot of creativity, knowledge of the media to be used, timing and perfect implementation. Whether a video, a song, a story, software, a social network or other medium, it needs to find a sensitive spot in the global connected mind.

It needs to be well connected to the product or service it sells, for a fruitful integration and a powerful effect on the audience.

We use Facebook groups as a fast way to test ideas and to generate the initial user base. We have a handful of faithful friends that will adhere to our new launchings and communicate it to their friends. We usually create something unique that calls the attention of the average Facebook user, usually overcrowded with novelties and calls for action.

The first steps of our Viral Marketing Campaigns need to be free and to offer an interesting reward to early adopters. That is where the initial investment needs to go. It is amazing how far some young people is ready to go for a T-shirt or a button.

A key element in campaigns is a visible face. A human being, usually young and attractive, will be always open for friends and ready to associate his/her face with the product being promoted. It does not need to be real: many times the character will only live in the Facebook profile, without ever going to the media or to walk the streets.

Paid promotion is necessary nowadays to get the enterprise out of the initial niche. We use Adwords because it is widespread and has the main market portion. Both the Search and Content network are used, with similar success. However, the media buying campaign needs to be planned according to the characteristics of the product and to the places where its probable adopters go.

A very simplistic approach would be to create fake personalities in social networks (Facebook, YouTube, Digg) and use them to promote the viral seed. However, this trick is easily detected and defeated by the sites. Smarter strategies are needed and used by experts.Testing is an important part of any viral marketing. Many times the idea seems great to its creators, but crappy to the public. Always have several alternative options to deploy in case of failure of the market tests.

Check a few examples of well-designed viral campaigns. There are mostly videos made by advertising agencies for large corporate customers.

Contact us for a viral marketing proposal.

Programming is such a wide and diverse area today that specialists are not aware of events outside their own limited scope, and many of them have not even heard the word SEO: search engine optimization, for better rankings.

This activity can be considered a scientific discipline more than other marketing tasks: there are ways to measure the effectivity of every online action, in terms of page views, downloads, installations, extensions of testing time and finally, purchases. Analyzing those stats takes time and knowledge, but it surely pays. We have ran several software campaigns, and we manage most of the tools of the trade.
We firstly need a demo product, with limited but useful features and functionality. After that, we need to submit it to most of the software libraries around, and make sure we obtain good rankings and reviews.
In a second stage, we run ad campaigns, using Google Adwords as the main platform. After that, we use social engineering to enter the social networks of possible buyers.
It is also useful to collect emails of early testers and users, in order to provide them news about enhancements, features, offers, upgrades and maybe success stories.
Participation in forums, news aggregation sites such as Digg.com, link-sharing places like Technorati, and related Facebook groups is also a good way to invest our online time and energy.
We have found niche sites that are not widely known in the software-selling business, but have proven excellent short-time results. They do not work for every product, but it is worth to analyze every case to see if it fits this particular selling system.
Needless to say, affiliates are a great form of selling your piece of software, specially when you are able to find the high-power sellers that can multiply your profit with the lesser investment. We own affiliate program memberships that produce the faster and more noticeable results.
To be able to sell software online successfully and with a high roi, we need to do a little software marketing. This involves to study the product, test it, analyze its market, competition, pricing and other factors. Contact with users and feedback from those early testers or buyers is also needed.
We have successfully sold software by many of these techniques, but every product requires a special well-designed marketing campaign. According to the selected path, media and message, there are different sites that are receptive to the software selling message. They need to be tested and fine-tuned.
Let us handle your carefully-grown software product. You will see the results and cash the profits in much shorter time than you expected.

Contact us for expert, no-compromise advice

Bibliography

Software That Sells : A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted (Paperback – June 10, 2005)
Selling High Value Software by John Coburn (Paperback – Oct. 18, 2005)
How to Sell Your Software by Robert Schenot (Paperback – Jan. 1995)
How to Sell Software by 99 Price Books (Kindle Edition – Mar. 18, 2010)

We designed a calculator based in several factors known to influence AdSense revenue:

- extension of project (the more content, the more chance to earn from ads)

- language (English paying triple than Spanish, for instance)

- subject (cars earn more than bikes)

- Clic-thru rate (CTR). A measure of how attractive are ads for users. Hard to master, but critical for success.  There is a whole discipline called “adsense optimization” that addresses Adsense revenue at the time of writing and designing websites.

- Ad density (there is an optimal ad density, and it is dangerous to drift away from it)

- SEO (the site needs to rank top in Google, otherwise it will not earn money)

- age of project (ranking improves with time, provided we do not do anything punishable)

We also included development costs, based on the amount of text. Of course we cannot compare a good writer with a software that generates text based in simple rules. But provided we pay a ghost writer 5 cents per word, no matter how good or bad, we can calculate the cost, and compare it with the previsible revenue.

Finally, we add the number of days necessary to recover the initial investment. We assume that hosting and web maintenance are very cheap, which is the case in most cases. Of course, it would be better to grow a site slowly and regularly, and keep a link-exchange campaign and fresh submissions to directories. However, we leave this out of the calculator for simplicity sake.

This is intended for domain owners who want to get some revenue from their speculative domain activity, and also increase the selling value of their virtual real estate.

The calculator provide results that match quite closely our current Adsense campaigns, although there is always room for improvement.

This calculator is open for discussion by Adsense gurus.

See: adsense-calculator.php

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

Are 4 words together plagiarism? If I say: “I have a dream”, you probably think in Luther King, but there will be no serious accusation. Thus, 4 words are not enough for plagiarism. Then, how many are needed? How about 20?

Another issue is the “proper acknowledgement”. If I do not remember the source I can say “Someone said”. Is that enough? Some authors will demand complete quotation for partial use of a paper.

There are a number of plagiarism detection products, like Copyscape.com and Turnitin.com and they do not specify when there is plagiarism. They just order possible copies in order of similarity. The problem is, when a source is modified, the limit between Derivative Work and a Different Work is blurred.

An academic paper by (Chen) describe a method to compare and measure similarity between sequences, whether they are software, genes or text. However, it does not address the Internet plagiarism issue. Work by (Ceska) and (Mozgovoy) investigates different preprocessing methods and algorithms to improve plagiarism detection, but do not propose a simple plagiarism index.

So far, no valid definition of plagiarism exists, other than the subjective judgment of a judge. It is accepted that the more different words from the original, the less chances of being accused of plagiarism. Also, there is less chance to trigger detection tools.

It would be possible to come up with a formula that would define the limit of plagiarism. It could use these variables:

Total number of words in the supposed derivative: d

Number of identical words in exact sequence:

# of Identical 6 word phrases: I6

# of Identical 7 word phrases: I7

# of Identical 8 word phrases: I8 …

# of Identical n word phrases: In

KI6 = coefficient of seriousness for a 6-word phrase infringement. Suggested value: 10

KI7 = coefficient of seriousness for a 7-word phrase infringement. Suggested value: 20 …

Plagiarism index: ( I6 x KI6 + I7 x KI7 + I8 x KI8 + … In x KIn ) / d

Explanation: the longer the phrase similarity, the more serious the infringement is. The longer is the derivative work, the less important are the copied phrases. The replacement of words for synonyms in a copied text (“synonymizing”, done either manually or with a “synonymizer” software), will create several short phrase infringements instead of a long one.

Plagiarism detection: Using this formula, it would be easy to create a software that will compare two writings and establish the degree of similarity, providing the “Plagiarism Index” and triggering an alarm when the index goes over a pre-established limit.

The exact formula and the accepted values of the Plagiarism Index are open to discussion.

Bibliography

Shared Information and Program Plagiarism Detection Xin Chen, Brent Francia, Ming Li, Brian Mckinnon, Amit Seker_ University of California, Santa Barbara http://bioinformatics.uwaterloo.ca/papers/04sid.pdf

The Influence of Text Pre-processing on Plagiarism Detection Zdenek Ceska, Chris Fox http://cswww.essex.ac.uk/staff/foxcj/papers/C-Fox-RANLP2009-paper.pdf

Maxim Mozgovoy Enhancing Computer-Aided Plagiarism Detection http://joypub.joensuu.fi/publications/dissertations/mozgovoy_plagiarism/mozgovoy.pdf

This content is sometimes unrelated to the other pages in the site. As a result, a visitor can arrive to a page, not be sold after spending the usual 2 seconds there, and move on to another search result. In few cases Google provides two pages of a site, instead of one, giving an additional chance for the webmaster to deliver its content. However, even with two pages, the sales message is not complete.
Google often provides the keyword-specific page plus the home page, or maybe to non-home pages. I took notice of this problem analyzing my sites with Google Analytics, an ever-growing assembly of nice utilities that help webmasters figure out what goes on with their sites and visitors. I saw that one internal page of a site was bringing lots of unproductive traffic. Seeing it as an isolated unit the content was not enough for a sale. So, I fixed the problem adding some introductory text to the page that put the rest in perspective, and helped disoriented visitors to find the way to the informative and decisive pages of the site.
In cases where I use a doorway page generator to create hundreds of keyword-specific pages, the result is the same. A few pages manage to get to the top of the search engines, but they design is poor and the content insufficient. Thus, once they reach the top and start bringing traffic, as detected by Analytics, I edit them to improve design and relate the contents to the rest of the site.
This two-step design strategy usually pays off in a couple of weeks. Ask me for examples and more data.

What are the intelligent agents?

 They are independent or Web based software, which allow accomplishing automated searches.

Brief Intro

Trying to predict any significant Internet tendency for the next 2 or 3 years, I started thinking about any quantitative changes that are beginning to generate qualitative changes:

- the users’ increase, growing rapidly in Latin America despite the adverse factors, generate “critical mass” for a number of businesses addressed to final clients (Consumer to consumer, business to consumer)

- some cyber-businesses that failed at a certain time can reappear with more strength.

- the increase of contents on the Internet requires special tools for processing and analysing the information.  The content analyzer, the search engines and intelligent agents of information search.

- the large and medium companies are mostly already in the Net

- they are beginning to require 2nd level services, like the monitoring of visits, site promotion, usability analysis, monitoring and security, etc.

Many job sites have Intelligent Agents, and they notify the users about the availability of new jobs provided that they publish his profile. But this does not exhaust its possibilities: there are companies that commit agents to supervise when and how they appear in other sites, others that wish to know instantly the publication of commercial opportunities, and some others that commit agents to go over their competitor’s websites, etc.

If a modest company has a security guard employee, a personnel one, a bank proceedings one… ¿Why note having an employee to seek for useful information on the Internet from a technical, commercial or financial point of view? And if that employee is even replaceable by a “robot”.

Examples

Let’s give an example. Our little organisation at this moment is developing software to generate optimized pages for search engines. We want to use it in order to increase the visits to our sites and to client sites, as well as selling the generator software to interested webmasters. The challenge here consisted in the fact-finding phase, when we tried to discover the best parameters for the generated pages, as regards Google’s capability to position them in a privileged way.

But the manual search is very exhausting. It is necessary to look for several sets of keywords in Google, the first 10 pages and the ones located in the ranks 100-110. Then downloading the complete sites to the hard disk, and analysing comparatively some relevant factors: Keyword’s density, extension of page, details of format, internal-external links, Page Rank, etc.

That is why we seek to develop an “agent”, to perform that task for us periodically, in order to be up to date with the changes in the internal logic of the search engine. Moreover, it will be easy to gradually incorporate new objectives, always related to the structure of the differently ranked sites.

Going back to the agents in general, I imagine that many companies accomplish repetitive and boring tasks in the Net: recollection of data for marketing studies, reading of virtual newspapers, recollection of emails of potential clients, etc. For them not only the costs of the agent’s initial development, but also the cost of constantly updating and improvement is justified.

This need of agents’ development arises from the lack of standards for the publication of standard information. Some standards are arising and many large companies are trying to impose them but the decentralised, dynamic and rebel nature of the Net conspires against the attempts to unify the market. For example, Google launched www.Froogle.com, a database of products for sale in the net with a standard interface in order that tradesman can update his goods and pricing. And he also bought Blogger, a popular format to publish a ”personal newspaper”. In turn, Yahoo is making a strong move in order to capture the real estate market and the news adders like www.Newsisfree.com (my favourite customised virtual newspaper) can capture “news feeds” of thousands of varied sources, based on a standard format to export news. My personal newspaper about Net business, www.netocios.com, highly increased its visits when it was included as an option in the mentioned adder of configurable news. And that was possible due to the utilisation of a standard format, the Php nuke, which allows the exporting of news titles as a link directed to the body of them.

Regrettably, the most profitable tendencies are detected by watching what the big guys do. At that point they stop being tendencies to become consummated facts. For the smalls, all we can do is to wait for a crumb falling from their mouth, a lucky strike or a bright idea, of those that happen once in a blue moon. But, definitely, when it happens don’t let them go….

Use Viral Marketing to build PageRank and obtain thousands of incoming links

Viral marketing is a powerful technique that allows fast, efficient dispersal of an idea around the marketplace.

The guys who invented ICQ got rich because every user drove his friends into getting an account in order to keep in touch. Soon, the user base of the first instant messenger grew over the millions.

You need to invent something unusual, useful and able to create its own distribution channel. You might find some good idea and have it programmed by some expert in India or Argentina for maybe U$D 2 per hour.  Use the proper marketplace (rent-a-coder.com, elance.com or many others.

I invented several of those systems, and together they spread my message across the web. For instance, I wrote a book named “Cyberbusinesses” with my experience making business in the web. At first I planned to sell it, but I was advised to go for a free distribution in the web. As a result, many persons from the strangest places read it and became clients. If you read Spanish, get it at www.Cibernegocios.com.ar .

It is better to do something close to the field you are targeting. Calculators are easy to program and very useful. You need to define a problem and how to solve it. For instance, a site of mine sells swimming pools, and we created an online calculator that gives the volume of the pool as a function of its measures. It calculates the water cost and also forecasts how long it will take to load assuming a certain input flow. We plan to add other features like that, and we found that many users like it and recommend it to fellow prospective buyers.

Even if something is already invented, you can emulate it. Maybe your service will be better, or maybe you will get many users that want to try the new version of an old tool.

Being creative is sometimes natural and sometimes learnt from books or colleagues.

I propose you a game that can enhance your creativity. I have a software called Synonymizer, with a free version that allows phrase generation. Download the software at http://www.synonymizer.com.ar and use Phrase Generator.

Let’s say you are marketing vitamins.

A typical phrase for Phrase Generator could be: Vitamin consumers need advice on toxic doses

Out of 225 phrases, the system selected:

• Vitamin consumers need advice on toxic doses.
• Vitamin consumers need advice on cheap interaction.
• Vitamin users want advice on cheap prices.
• Vitamin consumers want ideas on average shelf-life.
• Food consumers need advice on average intake.
• Food users want advice on average doses.
• Food consumers want ideas on maximal interaction.
• Medicine consumers need advice on maximal prices.
• Medicine users want advice on minimal shelf-life.
• Medicine consumers want ideas on minimal intake.

Maybe you can create a calculator for any of those needs. How about “How much longer will I live if I take some vitamins?. Depending on how many and how much you take, you get extra-months or years. It can be done. It will not be terribly serious, proven and scientific, but it can be done. Just stop short of offering death at age 130 for those who eat vitamins by the pound. (ask me if you like the idea. We have the means to do it).

Also, you can do “How less will I live if I keep smoking and growing fat?”. In the same page, if you want to call the attention of your vitamins public. Or in a separate one, if you sell something against smoking.

By the way, if you sell tobacco, I can demonstrate that one pack a day will shorten your life in 12 minutes and 3 seconds, which will not stop anyone from buying your stuff. If you don’t like to blatantly lie, just add a small disclaimer like “This is just a game. No basis whatsoever”…

Another viral marketing idea coming from the above listing. How about a budgeting spreadsheet for buying meds smartly, according to the bulk discount, the expiration date and daily intake?.

These ideas are VIRAL. People will show the site to their friends, to prove their point.

Back to Synonymizer, you can create 10 webpages using those phrases as the main theme, in order to capture possible new clients.

Those phrases are repetitive and stupid for a human reader, but for Google they are excellent quality content for a drug website.

Another idea. Have you noticed how fast some news spread around? Why don´t you create a news that fits your need? It does not need to be real or true. I created a site called www.False-News.com , where I can publish whatever I want. It has some categories:

• Blatant Advertisement
• Current False News
• Wishful Thinking
• Inventions (weird, funny, unusual)
• Irrelevant Real News taken from the brainless press
• Crazy Ideas presented as False News
• My opinions transformed into false news.
• Real news that only seem false (weird, unusual)

This website experienced much faster growth than all the rest. And I have a privileged exhibit room for any future announcement I want to do. It can be mine or yours. If you purchased this book or other product from us, and have something to publish in this format (weird, funny, witty) I will publish it there.

Now, about the Viral Marketing version of GGG.

When people use the Freeware version of GGG, discrete links to our sites are included in the generated pages. This helps our sales because of direct clicks, and also improves our ranking in Google, Altavista and other search engines.

You can use a branded Freeware GGG to include your own brand and link in the pages generated by your customers or site visitors.

For $99 we will compile a Freeware version for you to offer to your visitors or clients. This version will create Optimized pages with a link to your promoted site.

Link popularity is a key factor in attaining high search engine ranking.

This way, all the final users will indirectly generate link popularity for your sites. It will be their pages, their servers, they page registration and other promotion efforts, all working for you day and night. And they will be grateful to you because of the superb free tool you gave them…

If you also want to collect a commission from every sale that we make with your branded version of GGG, you just need to sign up in the Affiliate Program:

This affiliate program is free to join, and it is open to every webmaster, even if they did not purchase any product from us.

You can even use this e-book, with links to your website, as a Viral Marketing tool. As you probably know, people like ebooks. The content/advertising rate is higher than in regular pages. They spread easily thru its own channels. Ask for a quote.

In such a competitive field as Search Engine Positioning, there are no fixed formulas for success. Creativity is a key ingredient in the mix. Check our websites to see which of our tools can help you design original, viral content.

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.