Tag Archives: business ideas

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

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Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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Top Diggers have potential for Top Businessmen or Top Politicians

The social networks are the biggest thing in the Web these days. The large amount of garbage that the web accumulates every day needed a cleanup mechanism, and Digg and the others succeeded at selecting the good and burying the bad.

People who are opinion leaders in Real or Virtual life share some positive qualities: smell for value and potential, balance, information, focus and native leadership.

Then, if the Digg model model works for news, it should also work for political views and business ideas. If many qualified voters digg up a political idea, the idea is closer to be imposed by the upcoming politicians. Moreover, if you are a Top-100 Digg.com User, you probably have a smell for good news and ideas, and you can BE a good politician. After all, your views are followed by a large community.

Thus, I implemented 2 social networks using a Digg-like system called Pligg: one is http://business-ideas.com.ar . Its focus is on business ideas that can be pushed up if they are good, or buried if they are bad or merely shy. The other is oriented to political ideas, for now in my home country: http://ideaspoliticas.com.ar. I seeded some ideas of my own, and I expect the public and the Top Diggers will tell me if they are good or not. Of course, both systems are open to anyone’s ideas or proposals.

What comes first? A story being Top 100 because Top 100 Diggers liked it? Or a Digger reaching the Top 100 because he diggs Top 100 stories? Both seem to be true. As in real life, once trend-setters start setting trends, they continue doing so for whatever the do. In business, that is the Midas touch. It also applies to the stock exchange and real estate markets. If Donald Trump or Bill Gates buy, you better buy. If they sell, do as they do. Or you will be stuck with unvaluable land or an Apple II relic.

Now, if you are a Top Digger, you will recognize your own status as Idea Judge, and my recognition to your recognition, and you will Digg Up this story!