Tag Archives: digg strategies

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

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Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

Winners of the Innovar Contest 2007

I wrote an article about the winners of the Innovation contest in Argentina, with images and a brief description of each invention.

http://www.domaingrower.com/innovar-contest.htm

Since it was full with the photos I preferred to publish it as a separate page, with tables, in this website.

I also submitted the article to Digg.com, to see if an original article with quality contents (not mine) could climb to a decent ranking in Digg.

The poor results confirm that you need a little “push” from paid voters in order to get decent exposure in such a croweded unspecific social network.

Why I have 2 accounts in each of these 80 social networks

I want to be able to test every social network for its promoting power for my stories. Some of them are going to be more receptive than others, depending on its size, difficulty, subject and to the importance they give to old, reliable accounts.

Social networks give a value to each user, sometimes called ‘karma’, and that value is useful for promotion of stories, either the own user stories or stories from ‘friends’ and strangers.

I am sticking to 2 accounts per network because it is well known that they detect some features that could point to spam, namely IP. Of course, IP can be defeated by using a navigation proxy, but that needs information, expertise and a potentially self-destructive desire to spam the sites. The second account is used if the first one loses value, or to start polemic discussions that are often followed with more attention.

I read about a “snowball” effect while promoting stories in the Digg-like sites, started from a minor network, where it should be easier to get noticed, and bringing users/friends/voters to the other sites. It would be useful if the home of your stories included the links pointing to the other social networks where the visitor can vote you. For that, I included a couple of plugins in my WordPress blog.

Stories are improved by user feedback and testing as they pass thru networks.

I am starting to test the power of this promotion technique, not too fast because I need my accounts to be mature enough. An account is mature when it had some time and healthy activity in the networks. As in real life networks, you cannot arrive, post your story and expect everyone admire you.

It is also good if your stories refer to the same subject, and if you develop virtual ‘friends’ that show their trust in you. It is important to complete a profile and include a photo.

This is the partial list of the networks where I am now. If this story gets enough Diggs, Propellers, Reddits, and so on, I plan to add the age, votes and karma of all the accounts, to help value them.  Continue reading

Top Diggers have potential for Top Businessmen or Top Politicians

The social networks are the biggest thing in the Web these days. The large amount of garbage that the web accumulates every day needed a cleanup mechanism, and Digg and the others succeeded at selecting the good and burying the bad.

People who are opinion leaders in Real or Virtual life share some positive qualities: smell for value and potential, balance, information, focus and native leadership.

Then, if the Digg model model works for news, it should also work for political views and business ideas. If many qualified voters digg up a political idea, the idea is closer to be imposed by the upcoming politicians. Moreover, if you are a Top-100 Digg.com User, you probably have a smell for good news and ideas, and you can BE a good politician. After all, your views are followed by a large community.

Thus, I implemented 2 social networks using a Digg-like system called Pligg: one is http://business-ideas.com.ar . Its focus is on business ideas that can be pushed up if they are good, or buried if they are bad or merely shy. The other is oriented to political ideas, for now in my home country: http://ideaspoliticas.com.ar. I seeded some ideas of my own, and I expect the public and the Top Diggers will tell me if they are good or not. Of course, both systems are open to anyone’s ideas or proposals.

What comes first? A story being Top 100 because Top 100 Diggers liked it? Or a Digger reaching the Top 100 because he diggs Top 100 stories? Both seem to be true. As in real life, once trend-setters start setting trends, they continue doing so for whatever the do. In business, that is the Midas touch. It also applies to the stock exchange and real estate markets. If Donald Trump or Bill Gates buy, you better buy. If they sell, do as they do. Or you will be stuck with unvaluable land or an Apple II relic.

Now, if you are a Top Digger, you will recognize your own status as Idea Judge, and my recognition to your recognition, and you will Digg Up this story!