Ideas have a complex, little-known dynamics. As humans do, they are born, grow, reproduce and die. In the struggle to survive they fiercely fight other ideas. Being slim, original, useful and fertile are good attributes for them, while complexity, similarity to others and poor expression are forces that keep ideas in the obscurity.
We idea-marketers are in charge of dressing-up ideas and send them thru the appropriate channels into the battlefield. Digg.com is one of the preferred channels, because of the wide exposure for winners. In addition to sending my fighters to Digg, I optimize them for Google and Yahoo. In the Web business that activity is known as SEO, search engine optimizing. To advance the comparison, getting a good position in the search engines is like a long tournament between 2 knights, where horse, armour and other weaponry play a heavy role. Digg is more like box: only pure idea strength leads to victory, in no more than one hour.
Speed is critical in our times. Today, the 100 Year War would be a 100 Minute War. A Digg posting titled “Let’s Declare War on Britain (or France, or Iran)”, will soon get a couple of diggs with several buries, and that would be the end of it. A huge bullet saving.
It happens that many ideas in Real Life, as in Digg, are faced more often with indifference than with opposition. If my boxer is good but unknown, he will probably never reach Madison Square Garden. On the other hand, a John Doe pushed by Don King will get immediate exposure.
Digg has the “celebrity effect” built into his algorithm, privileging the known, successful coaches. Once you are famous, you blow your nose and you are in the news. If you are a Top Digger, your crap will always be noticed. It is a combination of good diggs and buries, good submissions and good friends, what gets Digg fame. As any politician knows, if you vote for the proper guys, and against the bad ones, and you have many powerful friends, you get to the top. Again, life follows Digg…
Do box promoters ever fix matches? Do actresses ever sleep with a producer to get a role? Quite likely.
Do Web Promotion agencies ever force a Digg story to the top, using Black Hat techniques? Also true.
Black Hat, in SEO terms, means doing what the search engines, or Digg, do not want you to do…
In both lives, virtual and real, those with a decent budget and a good manager have an edge against the immense competition.