Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading “Good WordPress rankings”

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

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Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

Integral Domain Development Service

We are launching an integral service for Domain Development. It is a standard Web Design and Web Promotion campaign, including:

  • Domain
  • Hosting
  • Design
  • Optimized WordPress blog with all the SEO plugins
  • 20 weekly postings with original content (synonymized by me, from the web)
  • Submission to search engines and directories
  • Guarranteed Top Ten position for some (uncommon) keyword or money back

You will see it advertised as:

INVEST IN VIRTUAL REAL ESTATE, THE 2008 GOLD RUSHSECURE A TOP RANKING IN THE SEARCH ENGINES

DOMAINS ARE MORE VALUABLE AS THEY ARE LONGER ALIVE

It can be used for:

  • Personal Marketing –> get a blog to promote yourself as an employee, consultant, politician or whatever.
  • Idea Marketing
  • Regional Real Estate Marketing –> for Real Estate companies that already have an institutional website, but desire to strengthen their position in a specific region.
  • Small Business Marketing
  • Individual Product Marketing –> for large companies that already have an institutional website, but desire to build traffic on a single product.
  • Niche Marketing

By the way, look in Google for Domain Development Service , and this DomainGrower.com site is 1st among 12,400,000.

Prices can divided into 3 ranges:

  • Standard 300-400 U$D
  • Intense 600-800
  • Full Effort 1900-2500

Ask us about it!