Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continuar leyendo “Good WordPress rankings”

Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a web site we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords.
At the beginning of the Web Marketing science, the idea of having a page was nice and useful, usually being enough for a promotion. Later, people started having complete sites, in order to provide more complete info and improve the chances of being found in the search engines. A site could sit in a sub domain, sometimes in large domains providing cheap or free hosting.
Having its own domain, with a carefully chosen name, became the next logical step.
Currently, it is cool to have a blog, for frequent and easy updates. And the savvy clients order a cluster of domains, with related names, sitting on servers with different Ips.

Continuar leyendo “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”