Tag Archives: positioning factors

Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading

We need an exact definition of plagiarism: suggested formula

Plagiarism is to copy a source, without proper recognition and authorization. Some degree of similarity is accepted: it can be a coincidence, an involuntary emulation, or an accepted practice. But an important degree of similarity is not accepted and constitutes an intellectual property violation.

There is no exact definition of when a work incurs in plagiarism, and in these times of Internet and easy cut-and-paste we need to be more precise.

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Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a web site we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords.
At the beginning of the Web Marketing science, the idea of having a page was nice and useful, usually being enough for a promotion. Later, people started having complete sites, in order to provide more complete info and improve the chances of being found in the search engines. A site could sit in a sub domain, sometimes in large domains providing cheap or free hosting.
Having its own domain, with a carefully chosen name, became the next logical step.
Currently, it is cool to have a blog, for frequent and easy updates. And the savvy clients order a cluster of domains, with related names, sitting on servers with different Ips.

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SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.
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I want to get my ideas across the Web, and make money from them…

I have been studying the way to communicate my good bizz ideas across the Web, and maybe find a buyer, a partner, an investor or other kind of supporter.
I have some expertise in SEO, so I can rank my sites quite well in Google and Yahoo. However, there are social networks that are faster and probably more targeted.
So, I am experimenting with Digg, Meneame and many others.
It is not easy to get a news promoted by those sites, unless you have a lot of time to spend increasing your karma.
This is done by reading many news every day and voting the best ones.

The links that I obtain by publishing in those sites are very helpful for my medium-term efforts of ranking into Google. So, both strategies are concurrent.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

Our AlgoCracker Software

We are preparing different experiments with the current version of AlgoCracker. We first want to establish the value of different TLDs on Google ranking. If non-standard TLDs are not discriminated against, domains with keywords should be very valuable for ranking purposes.

The problem with TLDs from different countries is that we cannot establish the value of page quality. The .com pages tend to be of better quality, because they are more demanded and thus more expensive.

Which keyword should be analyzed? It should be a keyword of neutral value to the TLD. 

To solve that, we will use the names of the capitals of countries.

More later.