Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading “Good WordPress rankings”

Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

What does Demi Moore butt have that my ebook does not?

Recently Demi’s husband took a shot of her behind, while bending over in panties. He later posted the photo in Twitter and challenged the CNN news chain to reach 1,000,000 Twitter followers before him.

Of course she still is very attractive at 46, but the picture is not enough for normal viewers to permanently subscribe to Ashton Kutcher’s pointless ramblings in Twitter.

Demi Moore photographed by her husband

However, more than a million non-normal viewers subscribed to his Twitt and he won the challenge.

This is exactly what drives me to the issue of how difficult it is for a non-celebrity to spread ideas �no matter how good� across the Web.

Publishing an idea by itself is usually pointless. Most news publishing sites receive 100 postings per minute, and the good ones are quickly covered by the immense amount of bad ones. I only obtained a limited success by resorting to very specialized and expensive techniques, like SEO or gray hat Google ranking methods.

Websites, ideas, photos, articles, press releases and ebooks share similar difficulties for getting known and reaching their intended audience. We website promoters use different techniques, some routine and some creative to get the message across.

Being creative is very important. We’ve always heard that if a dog bites a person it is no big news. But if a person bites a dog, it is. In other words, improbable facts are more newsworthy than regular ones.

Back to Demi�s back, it is improbable for a loving husband to take advantage of his wife celebrity status to show her intimate parts to the world. And Demi is not only cute but gentle, because she took it lightly. If I dared to show my skinny wife’s parts to the world I would sleep in the doghouse for a month. Or worse.

I cannot stop thinking about why this particular picture became so widely famous among men everywhere. What would have happened if the sneaky Ashton would have pictured another part of Demi�s anatomy? This is an important philosophical issue for me. A view of her groin would have been too daring and easily attributed to anyone else. Her boobs are not so distinctive after surgery. I vote for the butt, the ultimate male intrusion.

Demi breasts

What if Demi were posing for the photo? It would not have been the same. She posed for a million photos so far, some available on the web if you search for an image under �Demi Moore (before breast implants)�.

Following this line of thinking I appointed a model to pose naked as illustrations for my ebook on Naked Business Proposals, and it was not enough to bring the huge amount of audience I expected. Of course this made me extremely angry. Why is it that the ignorant, superficial, celebrity suckers, lusty guys of this world would rather watch Demi’s butt than read the insightful book (my opinion) that took me such pains to write?

Maybe Ashton succeeded because he did not need to. He probably will never have to work again in his life, even if he divorces Demi and hires very bad lawyers.

Maybe the photo got famous because it was pointless, while most of my marketing actions try to sell something, and the readers immediately sense it and turn away.

Maybe the idea of a competition between a pointless photo and the CNN giant motivated the public to support David against Goliath.

Maybe stupid things are more prone to become news than smart ones.

Maybe her butt is just too good.

More Demi Moore

SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The issues are divided into insite and offsite. The insite are the easiest to fix, and the offsite factors, mostly link related, are to be addressed with method and patience.

We are offering an installment plan, that also offers a monthly update on the standing issues. The idea is that sites are to be permanently monitored for negative ranking factors.

We collected a number of software resources to make checking faster. Some are links, some are software packages, some are scripts that run in our pages. This arsenal allows us to run deep analysis in a day or two. This is not intended to discourage imitators: most tools are publicly known. But of course it requires a lot of time of dedicated programmers, which we offer to our clients.

Check the above cited page and if you are really interested, ask for a sample of our work, or for the complete model report that we send to our clients.

Our interest is mainly to earn money providing service, but also to correlate the SEO Audit issues with ranking: as a result, we improve our knowledge of what is important for ranking.