Tag Archives: positioning measurement

Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading

Sell software online

Steps for Selling Software online

Selling software is an activity that quite obviously, needs to be done online. There are significant advantages of being able to do all these steps in a few minutes: find a useful software product, learn about it, download it, install it, test it, and reach for the credit card to buy it.
Paradoxically, many software programmers are unaware of the huge resources for selling software online, and do not even have a web site. Or they have a nice one, with plenty of Flash animations, and no elements for web ranking.

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SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The number of in-site factors to be addressed is quite large. The most important ones are revelead by Google itself, if you have a Webmaster account. But many others are not divulgued, and you need to hang around the good webmaster forums for a while before you can identify them.
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A keyword-independent measure of search engine positioning

So far, it is not possible to compare multi-keyword positioning (ranking) results in google or yahoo. Positions are not additive, because every keyword has a different difficulty. Obviously, it is better to be 1st of 100 than 1st of 10.

However, is it better 1st of 100 or 2nd of 1000? How about any other non-obvious pair of rankings?

Moreover, things get complicated when there are more variables: in addition to position (rank) and total number of SERP (search engine result pages), the search engine and the specific keyword.

The ideal measure of search engine positioning should have these properties:

– easy to calculate

– additive

– representative of the difficutly and merit of the positioning

– correlate with commercial results for the ranked site

– reflect the habits of the search public

It is known that most people search Google or Yahoo for the first 5-6 results. However, to cover the whole population, we need an idea of the math explaining this behavior, like an asymmetic Poisson distribution curve.

When several SEO companies want to compete, they create a contest with a single keyword or keyphrase: ‘mangeur de cicogne’, ultramarine nigritude and other nonsensical, unique, rarely sought phrases. This method is cumbersome, takes time, and otherwise useless. And it is completely separated from real life situations.

It would be much better to have a method to compare existing positioning results.

Thus, I proposed the SEPI, Search Engine Positioning Index, as:

 SEPI = Total SERP x Keyword Difficulty ^2 / Position ^2

Keyword Difficulty can be estimated by the PageRank of the tenth page for a Google search on the keyword. 

You can use this online calculator

This index is useful for:

– comparing results of SEO software or SEO campaigns

– comparing SEO companies.

– charging customers by SEO results

– measuring the effectivity of tools and techniques, applied to the same or different web sites.

We need consensus from the SEO webmaster community, or suggestions to improve this index.