Tag Archives: social networks exploitation

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

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Life imitates Digg

Ideas have a complex, little-known dynamics. As humans do, they are born, grow, reproduce and die. In the struggle to survive they fiercely fight other ideas. Being slim, original, useful and fertile are good attributes for them, while complexity, similarity to others and poor expression are forces that keep ideas in the obscurity.

We idea-marketers are in charge of dressing-up ideas and send them thru the appropriate channels into the battlefield. Digg.com is one of the preferred channels, because of the wide exposure for winners. In addition to sending my fighters to Digg, I optimize them for Google and Yahoo. In the Web business that activity is known as SEO, search engine optimizing. To advance the comparison, getting a good position in the search engines is like a long tournament between 2 knights, where horse, armour and other weaponry play a heavy role. Digg is  more like box: only pure idea strength leads to victory, in no more than one hour.

Speed is critical in our times. Today, the 100 Year War would be a 100 Minute War.  A Digg posting titled “Let’s Declare War on Britain (or France, or Iran)”, will soon get a couple of diggs with several buries, and that would be the end of it. A huge bullet saving.

It happens that many ideas in Real Life, as in Digg, are faced more often with indifference than with opposition. If my boxer is good but unknown, he will probably never reach Madison Square Garden. On the other hand, a John Doe pushed by Don King will get immediate exposure.

Digg has the “celebrity effect” built into his algorithm, privileging the known, successful coaches. Once you are famous, you blow your nose and you are in the news. If you are a Top Digger, your crap will always be noticed. It is a combination of good diggs and buries, good submissions and good friends, what gets Digg fame. As any politician knows, if you vote for the proper guys, and against the bad ones, and you have many powerful friends, you get to the top. Again, life follows Digg…

Do box promoters ever fix matches? Do actresses ever sleep with a producer to get a role? Quite likely.

Do Web Promotion agencies ever force a Digg story to the top, using Black Hat techniques? Also true.

Black Hat, in SEO terms, means doing what the search engines, or Digg, do not want you to do…

In both lives, virtual and real, those with a decent budget and a good manager have an edge against the immense competition.

Please bet on this article final Diggs and win…

Do you know how to Digg this article? It is easy enough: Go to Digg.com, get an account (only need is email) and vote for it.

The number of Diggs in the first 24 hours is critical for the article positioning in Digg. The most voted articles go to the top, and eventually make it to the front page, gaining lots of visibility.

However, Digg.com and the other sites using a similar engine, are very hard to tame. Most of the incoming thousand articles per hour get no diggs, and are quickly sent to nowhere land and forgotten.

The article needs to be very attractive and well written to achieve some readership.

The positive aspects is that it is FAST. You can climb from non-existance to fame in 10 minutes. And popular, because there are millions of readers that come every day to the site to check the news.

I have tried in this blog several strategies to seduce the Diggers. Or the Top Diggers, those users with good in-site reputation (sometimes called Karma), and heavy voting power. The Digg-like News Aggregators are non-democratic: some users have valuable votes, while most of them have negligible voting power.

This article uses bets, a popular way to draw public. Second only to naked girls, which was the subject of my previous post in DomainGrower.com…

So, you need to bet on How Many Diggs will This Article have 72 hours from now, this is, Saturday December 1st, at 2 PM London time.

Your votes should be Comments to this article.

You are not allowed to artificially inflate Diggs.

The winner will get 3 Digg accounts, at least 1 year old, and 10 Diggs to his/her own story.

Top Diggers have potential for Top Businessmen or Top Politicians

The social networks are the biggest thing in the Web these days. The large amount of garbage that the web accumulates every day needed a cleanup mechanism, and Digg and the others succeeded at selecting the good and burying the bad.

People who are opinion leaders in Real or Virtual life share some positive qualities: smell for value and potential, balance, information, focus and native leadership.

Then, if the Digg model model works for news, it should also work for political views and business ideas. If many qualified voters digg up a political idea, the idea is closer to be imposed by the upcoming politicians. Moreover, if you are a Top-100 Digg.com User, you probably have a smell for good news and ideas, and you can BE a good politician. After all, your views are followed by a large community.

Thus, I implemented 2 social networks using a Digg-like system called Pligg: one is http://business-ideas.com.ar . Its focus is on business ideas that can be pushed up if they are good, or buried if they are bad or merely shy. The other is oriented to political ideas, for now in my home country: http://ideaspoliticas.com.ar. I seeded some ideas of my own, and I expect the public and the Top Diggers will tell me if they are good or not. Of course, both systems are open to anyone’s ideas or proposals.

What comes first? A story being Top 100 because Top 100 Diggers liked it? Or a Digger reaching the Top 100 because he diggs Top 100 stories? Both seem to be true. As in real life, once trend-setters start setting trends, they continue doing so for whatever the do. In business, that is the Midas touch. It also applies to the stock exchange and real estate markets. If Donald Trump or Bill Gates buy, you better buy. If they sell, do as they do. Or you will be stuck with unvaluable land or an Apple II relic.

Now, if you are a Top Digger, you will recognize your own status as Idea Judge, and my recognition to your recognition, and you will Digg Up this story!