SitePromotion Law: To new Sites, Salesmen come First

One of Murphy laws says that if you promote a website, the first to come will be the salesmen that try to sell you Website promotion tools.

My websites are mostly about SEO and Site Promotion, and they collect many inquiries from companies that sell exactly the same services, offering me to transfer my clients to them. Sites from clients receive all the time inquiries from suppliers, providers, web hosting and web promotion companies.
Continue reading “SitePromotion Law: To new Sites, Salesmen come First”

Viral Marketing Campaigns

Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.

Main features of the viral marketing actions:

Continue reading “Viral Marketing Campaigns”

Viral Business Proposal: Complaint boards as means to enforce website service quality

The original idea was a “CompanyBoard” business, in which I would run a Complaint Book for my clients. This Book would have been a forum system hosted in my server, where customers could complain or endorse the company.

The owner of the Complaint Book would supply a link in to the forum in my domain. My hosting the forum would prevent the owner from doctoring the results.

However, I found some complexities related to judge posting quality. Company enemies ccould be negative in public or paid supporters could be over positive.

I still think the business is feasible, but I would not use a forum, but a Digg-like News Aggregator. I am running one named Business-ideas.com.ar, expecting that the best business ideas will climb to the top. I am also running one for political ideas in Argentina: Ideaspol.com.ar.

The news aggregators have a sophisticated voting system that would allow users to write reports about a company, and the community would vote about quality of the report.

The users develop ‘karma’, a quality related to credibility. Karma is automatically managed by a hidden algorithm in the system.

The pligg module will be modified to improve the quality of the complaints, preventing fraud or manipulation.

The companies will be offered a free or paid service. The paid service will have many more features.

This idea is ready to be launched. Today, Oct. 22-2007, I need a partner bringing U$D 6000, for 40% of the business.

I am listening…