Some tools that we intend to analyze – II

We have just acquired:

Internet Business Promoter v9.7.1
AddWeb 8 Deluxe Platinum 8.1.1.0
Website Popularity 2.0
WebPosition 4 Professional Build 785
1st Position v2.5.2.1
Advanced Site Submitter Pro 2009
All-in-One Submission Tool Platinum
ClickTracks Analyzer 5.6.0.818 v7.04
Dynamic Submission Enterprise Edition v7.2.23
SEO Suite Corporate Edition v8.0.39
Page Promoter 6.1
Ranking Toolbox 4.0.4.0
Submit Dummy Pro 3.78
Submit Wolf Pro 2009
Web SEO Traffic & Rank Collection 2009
WebPosition Gold 2.0.8 Español + WebPosition Pro Gold 4.0.753
Website Submitter 1.4
Active WebTraffic v8.0.1.72

These tools are a mix of different functions, some are standard and available in many other tools, either free or paid. A few tools promise original promotion ways that deserve to be tested.
We will shorly test them and prepare our report for all subscribers.
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Ask about our Web Development Service – We create contents for your site, either writing or programming.

Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continuar leyendo “Good WordPress rankings”

Sell software online

Steps for Selling Software online

Selling software is an activity that quite obviously, needs to be done online. There are significant advantages of being able to do all these steps in a few minutes: find a useful software product, learn about it, download it, install it, test it, and reach for the credit card to buy it.
Paradoxically, many software programmers are unaware of the huge resources for selling software online, and do not even have a web site. Or they have a nice one, with plenty of Flash animations, and no elements for web ranking.

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Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a web site we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords.
At the beginning of the Web Marketing science, the idea of having a page was nice and useful, usually being enough for a promotion. Later, people started having complete sites, in order to provide more complete info and improve the chances of being found in the search engines. A site could sit in a sub domain, sometimes in large domains providing cheap or free hosting.
Having its own domain, with a carefully chosen name, became the next logical step.
Currently, it is cool to have a blog, for frequent and easy updates. And the savvy clients order a cluster of domains, with related names, sitting on servers with different Ips.

Continuar leyendo “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends.

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic section we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

The format of the project is decided starting from its features and potential, and we usually use a multi-format approach: software, video, ebook, images, audio files and many others.

Sometimes it is very obvious when an idea will become viral. However, going from idea to implementation is difficult for most people, who do not manage the web promotion technology and tools. It is easy to spot a strong project and say: “I wish I had done it”, but that hindsight is usually pointless. For instance, I recently saw a social network for cheating married adults, and immediately recognized its potential. Unfortunately, it was someone else’s idea and project.
However, there are still plenty of high-potential projects to carry out.

We are concentrating our efforts in improving the methodology to spread ideas across the web, using web design, CMS, SEO, SEM, social networks and clever software selected over the years. With all these elements, any good idea can be designed, implemented, promoted and turned into a profitable enterprise.
Discussion of ideas is good, because the brainstorming originates improvements and ways to carry out the projects. Readers are welcome to contact us for a fruitful project discussion. We can sign confidentiality and non-circumvention agreements if the customer wants to do it.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

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Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us for a viral marketing proposal.

Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

Most universities have no technology transfer office, and others have a couple of employees who only make a few phone calls and expects for events to happen by themselves. A few ones are leaders in this field and promote actively its achievements by modern digital marketing techniques. We offer to every institution the outsourcing of this valuable service, using the same techniques that these days sell almost anything on the web.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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