Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Viral Marketing Products

When the average marketer starts reading about Viral Marketing, the first question that appears is: How can I do Viral Marketing in behalf of my product or service?

Let’s compare this situation with the offline Viral Marketing. You would go to a company specialized in advertising materials, like pens, baseball caps, T-shirts, car window stickers or paper pads. You would order to print your logo on them, and start giving them away to clients and friends. 

In the same way, when you want to start an Online Viral Marketing campaign, you would go to a site that offers all kinds of products, customizable with your logo, URL address and advertising message. Of course, the variety of digital products is huge, and there are more and more every day. It would be easy to pick up the wrong product and fail miserably after having spent a few thousand.

In our Ideotic.com site we are offering a large number of products or services that can carry your ad, with a strong chance of a fast and wide spread over the Internet. You can also see our Viral Marketing ebook with proposals for campaigns based on many different sites, softwares, videos, CDs or other formats.

Contact us for a customized budget for Viral Marketing campaigns, based on our existing products or other that could be developed specially for your product, service or brand.

Technology Transfer by means of SEO, Web 2.0 and conventional web tools

The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.

There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
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Winners of the Innovar Contest 2007

I wrote an article about the winners of the Innovation contest in Argentina, with images and a brief description of each invention.

http://www.domaingrower.com/innovar-contest.htm

Since it was full with the photos I preferred to publish it as a separate page, with tables, in this website.

I also submitted the article to Digg.com, to see if an original article with quality contents (not mine) could climb to a decent ranking in Digg.

The poor results confirm that you need a little “push” from paid voters in order to get decent exposure in such a croweded unspecific social network.