Website Promotion Laboratory

How to tell real facts from marketing pitches?

Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.

Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.

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Good WordPress rankings

WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.

So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress. Continue reading “Good WordPress rankings”

Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.

When we create internal pages in a website we do not usually expect that visitors will be convinced to buy the product just by reading them. They are, after all, units in a large set of pages called a site. The whole site is in charge of delivering the message and convincing visitors. However, the search engines rank pages for its individual content as defined by a few keywords. Continue reading “Making sites vs. making pages: different strategies to obtain conversions from Search Engine traffic.”

SEO Audit: what to check and how

We have a SEO Audit service, and we are always in the look for new issues to detect. So far we have about 50, and most webmasters should be aware of those. On average, a website incurs in 30-35 faults that negatively influence its rankings.

The issues are divided into insite and offsite. The insite are the easiest to fix, and the offsite factors, mostly link related, are to be addressed with method and patience.

We are offering an installment plan, that also offers a monthly update on the standing issues. The idea is that sites are to be permanently monitored for negative ranking factors.

We collected a number of software resources to make checking faster. Some are links, some are software packages, some are scripts that run in our pages. This arsenal allows us to run deep analysis in a day or two. This is not intended to discourage imitators: most tools are publicly known. But of course it requires a lot of time of dedicated programmers, which we offer to our clients.

Check the above cited page and if you are really interested, ask for a sample of our work, or for the complete model report that we send to our clients.

Our interest is mainly to earn money providing service, but also to correlate the SEO Audit issues with ranking: as a result, we improve our knowledge of what is important for ranking.